Brands: HUG

Here's Yuppo, a Japanese fan of resale and dolly kei fashion who looked ethereal strolling on the streets of Harajuku when we spotted her. The 23 year old is wearing a white lace and ruffles dress by Conocoto with floral

This cute girl with a blonde bob is Taro, a 20-year-old college student. She's wearing a vintage jacket embellished with gold chain and beads from Grimoire Almadel over a striped chintz dress with lace trim. Her vintage needlepoint purse is

Kasane is a cute 20-year-old college student that we photographed in Harajuku. She's put together an outfit with classic style that includes a toggle-button coat with fur trim that she bought at a brand shop. Her plaid shirt is from

The two friendly girls are examples of the cute casual style that we're seeing a lot of these days in Harajuku. The girl on the right with long hair in soft curls is Machico, a 20-year-old furita (freelancer). Her neutral

This cutely-dressed girl is Hitsuji, a 20-year-old college student. She's wearing a striped knit top from Hug with a lace-embellished polka dot skirt from Popo. She's also wearing a black fringed shawl, cable knit mittens, white stockings and lace-trimmed socks.

This cute girl with an auburn bob is a 19-year-old student named Hana. She’s wearing a plaid jacket from a resale store. Her white blouse and khaki pants are from SM2. She’s wearing resale Dr. Martens shoes with red, white

This cute couple was photographed in Harajuku. The girl’s name is Natsuki and she’s 19 years old. She’s wearing a pink vintage dress with lace insets over a white ruffled blouse from the HUG vintage shop. She’s also wearing a