Brands: Mam Avantgarde

Devil666ish Designers in Harajuku w/ Harness, Avantgarde Tights & Vivienne Westwood

Devil666ish Designers in Harajuku w/ Harness, Avantgarde Tights & Vivienne Westwood

Posted on June 17, 2015 in

Cindy and Franky are the designers of the popular-in-Tokyo fashion brand Devilish (sometimes spelled Devil666ish). They are both originally from Taiwan. Cindy is wearing a Devilish cross t-shirt dress with a sheer skirt, Avantgarde Harajuku skeleton tattoo tights, and studded

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Shoshipoyo w/ WIA Top, MYOB Earrings, YRU & Jeremy Scott in Harajuku

Shoshipoyo w/ WIA Top, MYOB Earrings, YRU & Jeremy Scott in Harajuku

Posted on January 11, 2015 in

Shoshipoyo is a 19-year-old Japanese fashion student who within the last year has become one of the new street style icons of Harajuku. We see him around Harajuku several times a week, and he's always hard to miss. In addition

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Shoshipoyo w/ Graphic Bomber, Buccal Cone Kanji Print & Nikki Lipstick in Harajuku

Shoshipoyo w/ Graphic Bomber, Buccal Cone Kanji Print & Nikki Lipstick in Harajuku

Posted on December 16, 2014 in

Followers of Harajuku street fashion will recognize Shoshipoyo. He's an 18-year-old fashion business student who has become one of the most recognizable new Harajuku street snap personalities of 2014. On this night, his hair was short and blue (but it

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Japanese Brand Avantgarde Closing Flagship Harajuku Boutique

Japanese Brand Avantgarde Closing Flagship Harajuku Boutique

Posted on November 18, 2014 in

When Japanese legwear brand Avantgarde opened their underground Harajuku boutique in the fall of 2011, no one could have predicted how big of an influence it would have on the neighborhood - and on the wider Japanese street fashion scene.

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Pink & Blue Hair w/ Tata Christiane, OS Accessories & Long Clothing in Harajuku

Pink & Blue Hair w/ Tata Christiane, OS Accessories & Long Clothing in Harajuku

Posted on July 8, 2014 in

Shoshipoyo and Yana are two Harajuku guys who often catch our eye around Harajuku. You might remember them from their previous street snaps. 18-year-old Shoshipoyo - on the left with pink hair and facial piercings - is wearing an oversized

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Ena’s Dip Dye Hair, Sheer Kimono Top & YRU Platform Sandals in Harajuku

Ena’s Dip Dye Hair, Sheer Kimono Top & YRU Platform Sandals in Harajuku

Posted on June 22, 2014 in

Ena is a shop staff at the influential Tokyo legwear boutique Avantgarde Harajuku. We spotted her near the shop and asked her if we could grab a few quick street snaps. Ena's look features a pretty blue and pink dip

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Pink Hair & Trapper Hat w/ Bubbles Harajuku Coat & Twinkle Everyday Tote

Pink Hair & Trapper Hat w/ Bubbles Harajuku Coat & Twinkle Everyday Tote

Posted on March 13, 2014 in

Momo is a well-known personality around the streets of Harajuku. She works at the popular legwear shop Avantgarde Harajuku. In addition to her pink hair, Momo is wearing a coat from the vintage boutique Bubbles Harajuku over a sweater and

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Unicorn Earrings, Colorful Hair, Avantgarde Tights & Dog Harajuku Platforms

Unicorn Earrings, Colorful Hair, Avantgarde Tights & Dog Harajuku Platforms

Posted on August 31, 2013 in

Ena is a striking 22-year-old girl who we met on the street in Harajuku. Her rainbow hair & futuristic fashion caught our eye right away. Ena is wearing an outfit that features a gold and black net top from Dog

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The Art of Being Choco Moo – Interview & Live Painting in Tokyo

The Art of Being Choco Moo – Interview & Live Painting in Tokyo

Posted on May 10, 2013 in

Choco Moo is everywhere. From her high profile collaborations with Japanese fashion brands and musicians (including Kyary Pamyu Pamyu) to praise from top K-Pop groups to magazine appearances and recent gallery shows in Tokyo, Los Angeles, and New York, Choco

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Shibuya Harajuku Eva Project 02 w/ Evangelion x AvantGarde Tights

Shibuya Harajuku Eva Project 02 w/ Evangelion x AvantGarde Tights

Posted on April 7, 2013 in

Avantgarde Harajuku is the hippest legwear shop in Tokyo. Their tights and stockings are worn by everyone from kids in the Tokyo street fashion scene to top Japanese and international celebrities. Neon Genesis Evangelion is one of the most influential

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