Brands: Neon Moon

Meet Chi-chan, the Kinji shop staff whose pastel kawaii look easily caught our eye on the Harajuku street. Sporting an ash blonde hair with pastel green streaks, Chi-chan is clad in an orange gingham print Kinji cap sleeve dress wore

While out and about on the streets of Tokyo one afternoon, we came across Chi-Chan and Pyonchan, two shop staffers sporting eye-catching streetwear styles in Harajuku. At the left is Chi-Chan, a 22-year-old Chicago shop staff. She stepped out in

Meet Shinchan and Akarin, two 22-year-olds in the apparel industry whose colorful eclectic styles easily caught our attention on the Harajuku street. At the left is Akarin sporting colorful hair and a newsboy cap with Pikachu ears. She is dressed

Making quite the impression during the Bunka Fashion College Student Festival was 19-year-old student and actor Taiki. He wore a Marine Serre turtleneck top tucked into M.Y.O.B. NYC distressed pants with buckles and straps. Taiki also wore white boots with

Maimai is a Japanese fashion shop staffer whose red plaid outfit caught our eye in Harajuku. She wore a black T-shirt under a red plaid heart harness vest from HEIHEI. Also from HEIHEI are her red earrings and red plaid

While out on the Harajuku street one afternoon, we met with Lee Jueun, a 19-year-old student whose yellow-themed style easily caught our attention. Sporting blonde twin braids with short bangs, Lee is clad in a white ruffle blouse, which she

One afternoon, while walking along the Harajuku street, we came across Sakura Luna, a a kawaii fashion enthusiast who told us that her style is "Neo Fairy". Sporting rainbow fringed hair, Luna stepped out wearing a pink bunny print silk

Here’s Miu, whose teal hair and edgy style caught our attention on the streets of Harajuku. The 19-year-old student wore an oversized black graphic tee tucked into loose brown pants cinched at the waist with a black grommet belt. Miu

Ally is a 20-year-old Monster Girl at the Kawaii Monster Cafe in Harajuku. She caught our attention with her blonde hair and pastel style. Ally's look features a pastel ribbed top she bought online, a peplum skirt from Honey Cinnamon,

In Harajuku, we met 19-year-old Daiki, a shop staff and 20-year-old Risa, a beauty school student. Blonde-haired Daiki's outfit features a white Vans sweater, blue camouflage shorts, Y-3 knee-high socks, blue sneakers from Y-3, and a sling bag, also from