Harajuku’s 6%DOKIDOKI Release Bilingual Mook Celebrating 18 Years of “Sensational Kawaii”

The iconic Harajuku brand 6%DOKIDOKI has been creating “Sensational Kawaii” fashion and culture for eighteen years. Fiercely proud of the fact that his artistic inspiration comes “from the street”, 6%DOKIDOKI director Sebastian Masuda has become a household name in Japan as art director of “PonPonPon” and other popular Kyary Pamyu Pamyu projects. But long before Kyary’s rise, 6%DOKIDOKI was promoting Harajuku street culture both inside of Japan and around the globe.

6%DOKIDOKI Sensational Kawaii Mook

To celebrate 18 years of “Sensational Kawaii” on the streets of Harajuku, 6%DOKIDOKI will be releasing their first ever bilingual mook (magazine/book) at the end of March.

With both English and Japanese text, the 6%DOKIDOKI “perfect book” will feature a new Sebastian-created photo shoot of shop girls Vani and Yuka, photos of Kyary Pamyu Pamyu, a visual history of the brand, an interview with Sebastian, photos of popular 6%DOKIDOKI products over the years, quotes from Japanese celebrities influenced by 6%DOKIDOKI, “Harajuku Kawaii Experience” world tour memories, and much more. As a big bonus, the mook will be packaged with a free 6%DOKIDOKI “Colorful Rebellion” pattern tote bag, an item that is not available in stores.

The 6%DOKIDOKI “Perfect Book” will be available in stores throughout Japan. For international 6%DOKIDOKI fans, the mook will be sold online by the following shops:

After the official release of the 6%DOKIDOKI mook, TokyoFashion.com will be publishing exclusive pictures – and a “making-of” video – from the set of the “Sensational Kawaii” shoot featured inside the book. Please check back soon for a peek behind the scenes of one of Harajuku’s most iconic brands!

For more information on 6%DOKIDOKI, check the following links:


  1. 1.

    Mike G. (March 27, 2013)

    Your CD JAPAN link doesn’t work. I think you wanted this one!



  2. 2.

    Junnyan (March 27, 2013)

    Sensational Kawaii!!!! (◍•ᴗ•◍)

  3. 3.

    tokyo (March 27, 2013)

    @MikeG – Thanks, I updated the link! :-)

  4. 4.

    tormented sugar (March 27, 2013)

    lOVE 6% dokidoki the tote is soo cute! I have my poster painting
    Of Vani framed in my room it matches my seep blue and
    Neon green comforter and pillows! Love u guys for 3 yrs now!!!

  5. 5.

    Micro (April 4, 2013)

    Is there english US online store to shop?

  6. 6.

    ali (April 14, 2013)

    too bad the brand is not going to last! T_T)

  7. 7.

    Niconeko (July 17, 2013)

    Sensational Kawaii!!!!
    lOVE 6% dokidoki the tote is soo cute! :3

Post Comment