When Tokyo entertainment and model management company AsobiSystem throws a party, they don’t mess around. Their recent 4th Anniversary celebration – dubbed the “Harajuku Kawaii” party” – included the appearance of over 50 Japanese models, fashion shows by some of Harajuku’s top indie fashion brands, the debut live performance by rising star Kyary Pamyu Pamyu, a concert by Japanese electro gods Capsule, a talk show about the history of Harajuku with Cheki Master Yone, and much more.
TokyoFashion.com is located in Harajuku. AsobiSystem have an office here, and also manage a number of models who are extremely popular in Harajuku (including Kyary), so we were really happy when they invited us to their big birthday bash. The lineup for the party was absolutely amazing, a who’s who of this moment in Harajuku history. Our good friends at 6%DOKIDOKI and Spinns Harajuku held fashion shows, Yasumasa Yonehara of Harajuku’s CexWork hosted a talk show along with Sebastian Masuda, Kyary Pamyu Pamyu did double duty as a model and singer, and the crowd at the packed venue (O-East) was filled with kids decked out in Harajuku-friendly fashion. It was a Harajuku lover’s paradise.
The fashion shows at the Harajuku Kawaii party were organized more like Tokyo Girls Collection than New York Fashion Week. The models walking in each show were a mix of Japanese magazine models (Kera, Zipper, etc) and cute shop staff from the included brand’s Tokyo stores. Rather than being aloof and stoic, the models in these shows smiled and waved as fans cheered. Of course, we brought our camera so that we could share the Harajuku Kawaii awesomeness with you. Please excuse any less-than-perfect shots as we were on the floor in the middle of the excited crowd for most of the night!
The pictures below are mostly in chronological order to make it easier for you to follow along with the fun. The event progressed roughly as follows:
- Fashion Show #1 – Spinns Harajuku, Grimoire, Galaxxxy
- Fashion Show #2 – Lowrys Farm, Jeanasis, Ships Khaju
- Astro – Live Band
- Ram Rider – Live Band
- High School Student-designed Brand Replicant(?) Fashion Show
- 6%DOKIDOKI Harajuku Kawaii Fashion Show (special feature!)
- Harajuku History Talk Show w/ Sebastian Masuda, Yasumasa Yonehara, Kyary, etc.
- Halcali – Live Band
- Fashion Show #3 – Mystic, Goocy, Ciaopanic
- Kyary Pamyu Pamyu w/ Yasutaka Nakata – Debut Live Performance of PONPONPON
- Capsule – Live Show
- Closing Ceremony – Everyone Wishes AsobiSystem Happy Anniversary!
Please enjoy our exclusive pictures of the Harajuku Kawaii party madness, and join us in wishing AsobiSystem a Happy 4th Anniversary! You can click on any of the photos below to blow them up.
Click on any of the picture to see high resolution versions.
There were over 50 models who walked in the various fashion shows at the event. A few of the bigger names included: Aoyagi Fumiko / Shoko Akahane / Akira / Akutsu Yurie / Apochi / Ali / Ochiai Saori / Misa Kimura / Kyary Pamyu Pamyu / None / Seto Ayumi / Tanaka Rina / Takechi Shiho / Ayu Tone / Nakada Kurumi / Fukasawa Midori / Maeda Yu / Machiko Komachi / Murata Saki / Yako / Una / Yura
If you’d like to see even more pictures, don’t miss our feature on 6%DOKIDOKI’s fashion show at the Harajuku Kawaii party.
Once again, we’d like to extend our congratulations AsobiSystem’s on their 4th Anniversary. With Kyary’s star rising so fast, and all of the other projects they’re working on, we’re sure this next year will be a great one for them!
All photos by Kira.