Rainy season seems to be over in Tokyo, the sun is blasting, and the humidity feels like it’s at about 150%. That can mean only one thing – summer has arrived. What does the start of summer signify in Harajuku? It’s Grand Bazar time! Twice a year, LaForet Harajuku holds their massive Grand Bazar sale. Besides New Years, these are by far the biggest fashion sales of the year in Harajuku, drawing tens of thousand of shoppers a day to LaForet and packing the streets of Harajuku.

The Summer 2010 LaForet Grand Bazar started Thursday, July 15th, and runs through Monday, July 19th. The lines are long, but the bargains to be had are unbelievable – with some well-known Japanese brands selling clothing and accessories at over 90% off the usual price. Sure, some of the items are from the Spring collections – but at these prices, it’s very hard to resist!

LaForet Harajuku

This year, LaForet has jumped on the Twitter bandwagon in a big way. Besides having a LaForet Sale Twitter account and a TwitPic account (where you can see daily updated pictures taken inside various LaForet shops), they have also created a special promotional video which remixes Tweets about the sale with black and white photographs and music from Cosa Nostra featuring Momoko Suzuki.

Tokyo Fashion’s photographers were on hand as the doors opened on Grand Bazar at 9am this morning, and made a return visit later in the afternoon to take photos of the crowds that appear after work/school. We also found Grand Bazaar shoppers who were nice enough to pose for street snaps with their purchases. Please enjoy the photos – and don’t forget to click on the small pictures below to see high resolution versions.

LaForet Grand Bazar Summer 2010

LaForet Grand Bazar Summer 2010

LaForet Grand Bazar Summer 2010

LaForet Harajuku Grand Bazar Summer 2010

LaForet Harajuku Grand Bazar Summer 2010

LaForet Harajuku Grand Bazar Summer 2010

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar Shoppers

LaForet Harajuku Grand Bazar

The LaForet Harajuku Grand Bazar Summer 2010 edition runs through Monday July 19th, so check back for more updates – and more pictures – soon!

Official Website: LaForet Harajuku

10 Comments

  1. Thanks so much for doing what your doing! Giving info and taking great quality photos for us who don’t live/work or can’t be in Tokyo! I’ve had a loooooong fascination with Tokyo and everything Japanese for a looooong while! Have yet to visit the place but in the meantime, you guys are feeding my obessession! ^_^

  2. HIIIII,
    Its the girl behind the hands! NO really, if you dont believe me go to my website and match TATTOOS a D on my right and S on my left to the site. ALSO sign up to be a FOLLOWER so you can watch as my style unfolds and grows. The shoot was amazing, the crew was so sweet, Photographer and Stylist were perfection…

    http://WWW.THELITTLEBLACKLIST.COM

    tess

  3. tokyo

    Thanks for the comment Tess. Wow, that’s awesome that you’re featured in the LaForet Grand Bazar campaign. Are you the one in all the (female) pics or just some of them? What about the orange shopping bags? Or the huge banner in this video?
    http://vimeo.com/13328653
    If you are on the bags, you are EVERYWHERE in Harajuku & Shibuya right now. I can’t walk 5 meters this weekend without seeing lots and lots of those LaForet bags. Congrats!

  4. jaderdavila pajama as streetwear

    the girl with the zebra pants and the graphic shirt
    really made it
    and the short hair dyed yellow
    she’s fantastic
    tokyo is way ahead in avant garde
    and this girl is the flag bearer
    keep on going nippon

  5. TokyoTrekker

    Thanks for this article and pics – and all the great pics you bring to us from Tokyo. I’m a former Tokyoite and follow of yours on twitter. LOVE your work and continuous feed of hi-quality graphics and commentary. Tokyo is the most amazing city ever.

  6. I like the last year campaign with the balloons in the t-shirt, that was a fun time

    Great pics, thanks alot for posting~

  7. Hi

    Do you know when the Grand Bazar Sale will be on for January 2011? I’m trying to book my flights!

    Thanks!

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  9. hi, guys, i wanna do a business of LED light for teeth. I am a foreigner.
    I want to import them to my country. so could you guys please tell me the websites or any locations with phone numbers about these stuff? sent me a email if you guys know. Thank you very much and have a good day.
    my email is kk19841130@gmail.com

  10. NWSAV3 Very true! Makes a change to see somenoe spell it out like that. :)

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