“NEXT STANDARD” JFW Lifestyle Exhibition

In addition to the runway shows and parties, Japan Fashion Week visitors could also enjoy various design and fashion-related exhibitions held in venues around central Tokyo. On Friday afternoon, TokyoFashion.com stopped in at the JFW Lifestyle Exhibition “NEXT STANDARD” and took a few photos.

Organized by the Japan Fashion Week organization, “Next Standard” was held in Tokyo Midtown Hall B from Wednesday, October 20th through Friday, October 22nd. The exhibition focused on fashion and lifestyle goods, many related to the brands participating in JFW. Items on display included jewelry, household goods, cosmetics, and exercise products. Japanese underwear brand Body Wild showed off collaboration pieces with both G.V.G.V. and Banal Chic Bizarre – some featuring Snoopy. Popular Japanese brand Journal Standard had a booth for their furniture brand inoxydable. Other participants included Canton Overalls, Theatre Products, Neo Green, On Za Line, Talky, and Denim nokatachi.

Click any of the photos to enlarge them.

 

External Link: JFW Lifestyle Exhibition “NEXT STANDARD” site

 

About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.