Halloween in Japan

Sexy Summer Bikinis for Tokyo Princesses

Summer has arrived in Japan and the heat is on! Most of us are content to cool off by hitting the beach or the water park in whatever feels comfortable. But casual swimsuits just won’t do for Japan’s lovely hime-kei, or “princess style” girls, who tend to approach fashion the way that storybook characters approach a ball.

Japanese Princess Bikini

Luckily, such girls can select from a wide array of eye-catching and elaborate bikinis from a web shop called Yume Tenbo (“Dream View”) which has a special subsection devoted solely to princess style. Their “Love Bikini 2011 princess summer collection” promotion is underway now and the items for sale range from kawaii, to itsy-bitsy, to downright stunning. For example…

Japanese Princess Bikini

From the Dearly brand comes this “2 Way Lovely Princess Bikini Set” which has been given the prestigious seal of approval from hime-friendly magazines such as S Cawaii! and Koakuma ageha. The copy claims that the polka dot pattern, ruffled skirt, and removable neck frill can help “increase your cuteness 200%” and all for a mere 2,980 yen (US$38.00).

Japanese Princess Bikini

More 2-way fun in the sun can be had via this “Dot Rose Bikini”, also from Dearly, which retails for 5,980 yen (US$76.45). The selling point here is the detachable princess-y ribbon and the rose-patterned short pants which can be removed to “charm everyone with a beautiful body line.”

Japanese Princess Bikini

As seen in the pages of Popsister magazine, this set in Dearly’s “Rose & Ribbon Series” includes a halter bikini and a matching “romantic” one piece dress for quick change artists. Too bad the 5,980 yen (US$76.45) price tag doesn’t include a tiara like the one the model is sporting.

Japanese Princess Bikini

If merely showing off a lot of skin doesn’t get enough attention from a beachside “prince”, then an enterprising princess may want to invest in a sparkling “Frill Rhinestone Bikini” for 4,980 yen (US$64,00). The combination of ruffles, ribbons, and dots won raves from Popsister and ageha magazine, but would an actual princess really settle for rhinestones?

Japanese Princess Bikini

Dearly promises that this “Frill Halter Triangular Bikini” will “wobble and sway” creating maximum “SEXY and cuteness” wherever you walk. They also mention that it will improve your bust line by at least 200%. Popsister and nuts magazine were convinced enough to lend this 2,980 yen (US$38.00) bikini their endorsement.

Japanese Princess Bikini

So what’s a seaside princess to wear when prancing about on the sand? Surely not Crocs or flip-flops! And so Dearly offers these beach sandals which are detailed with lace and ribbons designed to look like macaroon cookies, no less. They may not be glass slippers, but what do you expect for 780 yen (US$10.00)?

If you’d like to get your own princess bikini, check out the official Yume Tenbo online store. Many of the items appear to be available for international shipping through their Rakuten English shop.

Here are a few bonus princess bikini pictures – in case you haven’t yet found your preferred style:

 

 

Article by Patrick Macias, photos courtesy of Yume Tenbo.

About the author:
Patrick Macias runs the “Japanese Fashion Inferno” blog. He is also the author of “Japanese Schoolgirl Inferno: Tokyo Teen Fashion Subculture Handbook” (Chronicle Books). He has written for a variety of publications in the US and Japan including Wired, Studio Voice, and Weekly ASCII.

8 Comments

  1. 1.

    stacey (July 27, 2011)

    I like such bikini. they are all amazing ;)

  2. 2.

    Marianette (July 27, 2011)

    I wish they show how it looks in the back, I bet the bottoms are super big.

  3. 3.

    Jusu (July 27, 2011)

    I wish I was japanese ;__; In Japan that’s cute, here it would look too childish

  4. 4.

    Auntie-Aku (July 28, 2011)

    Sooo cute, and just my style! Too bad I don’t have your typical Japanese bodytype: the tops would probably fit perfectly, but my curvaceous hips would never fit in the Japaneze sizes…or at least it would look silly. ^_^;

    My faves are the 2 Way Lovely Princess and Dot Rose…without the bow, though. :3

  5. 5.

    Ronald Cruz (July 29, 2011)

    with this kind of bikinis I may be going to the beach everyday haha… just kiding. nice designs… love them.

  6. 6.

    [...] week, right here at Tokyo Fashion, I delivered a hard-hitting report on summer bikinis for the big-haired and bejeweled style tribe known in Japan as “hime gyaru” (princess [...]

  7. 7.

    Miyumi (July 14, 2012)

    where can i buy these so cute

  8. 8.

    Ismaray (January 12, 2014)

    Where can i buy one of these bikinis on the internet?? please i want one

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