Fairy-kei is a Japanese fashion tribe based around a very “cute” look that is often seen on young women the Harajuku area of Tokyo. Girls who are into Fairy-kei often wear pastel colors including pink, purple, and yellow. Common clothing items in Fairy-kei outfits include tulle skirts, cute graphic t-shirts, and 1980s toys, plush animals and charms as accessories. Some of the top fashion brands in the Fairy-kei scene include Spank!!!, 6%DOKIDOKI, Nile Perch, and ManiaQ.
19-year-old Shichimi's pastel outfit and matching pink twin tails hairstyle caught our eye on the street in Harajuku. Her pink coat is from GU, worn with a resale sweatshirt and an American Apparel skirt. Her tote bag is by the
Airi is a 16-year-old student with a super kawaii style and twintails who we met in Harajuku. Airi's wearing a 6%DOKIDOKI jacket over a Milklim "Cotton Candy" top, a rainbow tulle skirt by 6%DOKIDOKI, cute print tights, and furry Swankiss
We met these two students - both wearing cute colorful outfits - on the street in Harajuku. Here is what we learned about them: Mahonyan - with blue hair and a pink animal hoodie - is 16 years old. Her
Mogotan and Naotan are two resale-fashion-loving students who we recently met in Harajuku. Mogotan is the girl pictured to the right. She's 18 and active on Twitter. Mogotan is wearing a Shimamura cardigan over a Honey's top and gingham shorts.
We met these three fun girls with twin tails hairstyles on the street in Harajuku. They are members of the Japanese fairy kei-styled idol group cache♡*coucou. To the right we have Maro+♡, with pink/yellow hair, shaved on the sides and
Meet Chiikama and Nono, two Harajuku students wearing pastel outfits with items from the Japanese fairy kei label Nile Perch (their favorite brand). Chiikama is the one pictured to the left, with longer hair in a ponytail. She is 17
Meet Merumo, a girl who we met in Harajuku with dip dye lilac hair and a pastel outfit . She works at a resale shop and she's active on Instagram. Most of Merumo's outfit is made of resale pieces, including
Ami is a friendly pastel-loving girl with pink-tipped hair who we met on the street in Harajuku. Her look features a Nile Perch dress with teddy bears and ribbon under a pink bomber jacket, white tights, pink socks (with white
Sato and Fumie are a couple of girls in cute pastel fashion who we met in Harajuku. Both of them are 20-years-old, they're both students, and they like shopping at Nile Perch. Sato is the one with darker hair and
"Heavy Pop" is a series of Harajuku-themed fashion and music party series produced by Japanese photographer Ray Ochiai. Heavy Pop #11 took place near the end of the summer at Hell's Bar in Tokyo. In addition to hosting only the
