Tag: Harajuku Shops

Milklim is a Japanese fashion brand known for super-kawaii fairy/fancy fashion in all shades pastel. Founded in Nagoya, the brand recently moved their flagship shop to the capitol of kawaii - Harajuku! The new Milklim Harajuku boutique is located on

When Japanese legwear brand Avantgarde opened their underground Harajuku boutique in the fall of 2011, no one could have predicted how big of an influence it would have on the neighborhood - and on the wider Japanese street fashion scene.

Tokyo's famous street fashion scene has long been powered by an ever-changing group of independent Japanese and international designers. Another force - one which has been increasing exponentially in the last decade - is Tokyo's diverse lineup of specialty vintage

For nineteen years, Harajuku's iconic 6%DOKIDOKI boutique has been a key player in the spread of "kawaii" culture in Japan and around the world. The brand's founder Sebastian Masuda might be described as a "kawaii evangelist", eager to share his

Harajuku was the birthplace of Lolita fashion in the 1970s. Though specific styles have changed in the years since, Lolita remains a popular movement on the streets of Harajuku - and beyond. Watching Japanese Lolitas strolling around town enjoying themselves,

SOL & BeBe SOL is one of those quirky hidden boutiques which have made the backstreets of Harajuku famous. Its location on a side street (just off of the famous Cat Street) and relatively chill exterior (racks of vintage clothing

Avantgarde Harajuku is the most influential legwear boutique in the Tokyo street fashion scene today. You can't walk down the street in Harajuku, attend a youth-centric Tokyo fashion party, or browse a Japanese street fashion magazine or snap website without

Yasumasa "Yone" Yonehara is one of the most well-known fashion photographers in all of Japan. Over the last two decades, he has also served as the editor for several influential Japanese fashion magazines. Recently, Yone added a new title to

Harajuku is known around the world for its ever-changing street fashion. Trends come and go week to week. What's new is suddenly old. What's next is always what's important. While many Harajuku shops boom and bust before their two-year lease

There are many cool indie shops and fashion brands that exist only in Harajuku. These are the stores that give Harajuku its personality by catering mostly to the adventurous Japanese kids you see in FRUiTS Magazine, here on TokyoFashion, and