After shocking the Tokyo fashion scene by suddenly closing their popular Harajuku and Shibuya locations in August, Japanese fashion brand WC is back in action with a brand new multi-story shop on a prime corner along the famous Center Gai. The new WC boutique is only about a minute walk from their famous-and-beloved-by-fans (but now closed) Shibuya 109 store.
Fans of WC by Chinatsu Wakatsuki – the Harajuku-style brand founded by the talento of the same name – were saddened by her early August store closing announcement. Both her iconic Shibuya 109 shop and the WC store at WEGO Harajuku closed their doors that month. But the sad WC news was followed pretty quickly by much happier news: the planned October 1st opening of the multi-story Shibuya shop, and a new location in the Tokyo Sky Tree Town.
From what we could tell, the super-cute brand is pulling out all of the stops to impress their customers with the new WC Shibuya shop, which officially opens its doors on Saturday, October 1st at 8 a.m. By 10 p.m. on the Friday night before the grand opening, a line of shoppers were camped out on blankets stretched around the building toward Shibuya 109. Everyone in line was hoping for a chance to pick up special limited edition WC goods and new release items.
Outside the shop Friday night, passersby gathered to get a peek at the shop’s circus-like decor, snap pics of the building, and catch glimpses of the shop staff (some in leopard-print onesies) as last-minute preparations were underway inside. The most amazing feature of the new shop – and what was getting the most attention – was the two-story glass window facing Center Street. The window features a huge animatronic WC bear (Kumatan) on a swing surrounded by neon signs. The giant “kawaii” swinging bear is sure to quickly become a new Shibuya landmark and a popular photo subject for tourists and locals alike.
Click any of the WC Shibuya pictures to enlarge them.
The address of the new WC Shibuya store is 22-4 Udagawa-cho Shibuya-ku, Tokyo, Japan. The hours will be from 11am to 10pm every day (although the shop opens at 8am for the grand opening). You can see a map to the store’s location on the illustration above. For more information on the new WC shop, check out their official website.