40 is the owner of the Korean fashion brand Neon Moon. Neon Moon recently had a popup shop at the LaForet Harajuku department store so we ran into him a few times around the streets of Tokyo. These photos were taken on Cat Street.
His look features a Neon Moon “Pink Paradise” jacket over a Neon Moon top, vintage denim overalls, and classic Checkerboard Vans slipon sneakers. His socks and tote bag are also from Neon Moon.
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