40 is the owner of the Korean fashion brand Neon Moon. Neon Moon recently had a popup shop at the LaForet Harajuku department store so we ran into him a few times around the streets of Tokyo. These photos were taken on Cat Street.

His look features a Neon Moon “Pink Paradise” jacket over a Neon Moon top, vintage denim overalls, and classic Checkerboard Vans slipon sneakers. His socks and tote bag are also from Neon Moon.

40 is active on Instagram. You can also follow Neon Moon on Instagram or check out the brand website.

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