Iconic Harajuku fashion and lifestyle brand 6%DOKIDOKI has released its first ever mook (magazine/book) – in both Japanese and English! The 6%DOKIDOKI mook features exclusive photos of shop girls Vani and Yuka, Kyary Pamyu Pamyu, an interview with brand founder Sebastian Masuda, a visual history of the brand, quotes about 6%DOKIDOKI from Japanese celebrities, and much more.

6%DOKIDOKI invited TokyoFashion.com to collaborate on one of the mook photo shoots, and we have sensationally kawaii photos and 6%DOKIDOKI “making of” video – art directed by Sebastian Masuda – to share with you!

6%DOKIDOKI Mook Photo Making of the 6%DOKIDOKI Mook

In addition to all of the kawaii goodness inside, the mook also comes with a free 6%DOKIDOKI tote bag. The bag – featuring the 6%DOKIDOKI “Colorful Rebellion” print – is only available with the mook (not in stores). We’ve already seen the tote bag carried by girls on the streets of Harajuku.

The 6%DOKIDOKI mook is available at stores all over Japan and worldwide through CDJapan and Kinokuniya.

6%DOKIDOKI Mook Cover

Don’t miss our exclusive 6%DOKIDOKI mook photos and our 6%DOKIDOKI “Making of the Mook” video!

For more information on 6%DOKIDOKI, visit the brand’s official English-language Facebook page.