Phenomenon 2010-11 A/W Collection

The 10th Japan Fashion Week in Tokyo is in progress, and several times each day TokyoFashion.com’s contributors are reporting back from runway shows all over town. One of the most anticipated – and most crowded – shows on Wednesday March 24th was Japanese label Phenomenon’s 2010-2011 Autumn/Winter collection at the National Stadium venue.

Established in 2004 by Takeshi Osumi (aka BIG-O), Phenomenon is a Japanese fashion label with a strong following among young Japanese men who are into streetwear. (It’s not unusual to see a line outside of their Harajuku shop when new items are being released.) According JFW, Phenomenon’s brand concept is to “express dance music mixed with various other genres transformed into garments”. The clothes have a strong urban and American hip-hop influence with a Tokyo street sensibility and a Japanese attitude toward high quality manufacturing.

Tonight’s runway show is Phenomenon’s debut at Japan Fashion Week, and it was met with big expectations – and so far big praise – from attendees. Some outfits in the runway show may look a bit extreme for steetwear, but we’re betting that we’ll be seeing many of these exact pieces on the streets of Harajuku once the collection is available to the public. Please click the thumbnails below to check out the full sized versions of all of the pictures for yourself.

Phenomenon 2010/11 Autumn/Winter

External Link: Phenomenon Official Website

About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.