et momonakia 2012-13 A/W

The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is under way!’s contributors are reporting back from runway shows and events all over town several times each day. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Wednesday, March 21st, Japanese label et momonakia showcased their 2012 Autumn/Winter collection during an exhibition at Tokyo Midtown.

​N​a​o​t​o​ J​o​g​a​ was born in Osaka. ​H​i​r​o​t​o T​a​m​a​k​i​ came from Kyoto. The two men met while working in the fashion industry in Paris. They returned to Japan to start the collaborative brand et momonakia.

et momonakia 2012-13 Autumn/Winter exhibition at Tokyo Fashion Week was cleverly setup to display the brand’s collection in a setting reminiscent of the back stage area of a fashion show moments before the show starts.

Please click the et momonakia exhibition photos to see them in high resolution.

et momonakia 2012-13 Autumn/Winter

Click any of the et momonakia pictures to enlarge them!


External Link: et momonakia Twitter


About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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