fur fur 2012-13 A/W

The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is under way! TokyoFashion.com’s contributors are reporting back from runway shows and events all over town several times each day. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Wednesday, March 21st, Japanese label fur fur showcased their 2012 Autumn/Winter collection on the runway at Laforet Museum Harajuku.

Named after creator Aya Furuhashi, fur fur began in 2005 under the name FUR. The label was first centered around “action painting and handmade creation”. It broadened focus in 2006, when it was launched as an independent fashion brand. The name was changed to fur fur in 2008. The label is currently headed by creative director Koichi Chida.

The fur fur 2012-13 Autumn/Winter collection presented at Tokyo Fashion Week featured beautiful 1920s inspired outfits in muted colors worn by stoic models, giving the entire show a silent movie feel. fur fur is one of the brands that we’ve grown to expect exceptional things from at each fashion week, and they did not disappoint.

Please click the thumbnails below to see large versions of the fur fur pictures.

fur fur 2012-13 Autumn/Winter

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Click any of the fur fur pictures to enlarge them!


External Link: fur fur Official Website


About the photographer:
Michael Steinebach has been fortunate enough to travel and see the world. Exposed to the limitless possibilities of photography 20 years ago, he grew up looking at things differently. He currently shoots in the areas of people, fashion, and news photography in Japan. He maintains a Facebook page with samples of his work. He can be emailed about contract work or with questions or comments on his photography.

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