Abercrombie & Fitch Tokyo Store Opens

Abercrombie & Fitch has landed in Asia. Yesterday in the Tokyo, the first Abercrombie & Fitch store in Japan opened to big crowds. Between 800 and 1200 people were waiting outside the new twelve-floor Ginza Abercrombie shop when the doors opened. Inside, they found all of the Abercrombie & Fitch American-style casual luxury they had been dreaming of – along with plenty of buff shirtless models wandering around the store as eye candy. (This was not a good day for Japan’s “herbivorous men”!)

The first customers in line at the new Abercrombie & Fitch Ginza store were given giant Abercrombie posters (measuring about 6′ x 2′ or 180cm x 65cm) featuring a shirtless guy on both sides along with the words “Ginza” and “FIERCE”.

Abercrombie & Fitch Comes to Tokyo

In the days before the opening, the Abercrombie Japanese staff were also handing out A&F posters in Omotesando, which is where the above picture was taken. Omotesando and Shinjuku have been mentioned as possible locations of future Abercrombie shops in Tokyo.

Retail and fashion experts in Japan have been arguing for a while about whether Abercrombie & Fitch will sell as well with Japanese consumers as H&M, Zara, and other foreign fast fashion brands. But regardless of the long term outlook, it’s clear by the huge crowd at the opening that Abercrombie is off to a solid start in Tokyo. Time will tell the rest.

If you want to visit the new Abercrombie Tokyo store, here is all of the info you need:

  • What: Abercrombie & Fitch Tokyo
  • Where: Ginza
  • Address: 6-9-10 Ginza, Chuo-ku, Tokyo
  • Nearest Train Station: Ginza Station
  • Hours: 11:00 – 21:00
  • Map: Abercrombie & Fitch Ginza Map
  • Website: A&F Japan (Japanese)
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7 Comments

  1. 1.

    Kerry (December 31, 2009)

    I’ve never been a big fan of Abercrombie’s, considering how monotonous their designs are. Abercrombie in Japan will be interesting. Japanese men as buff Abercrombie models..?! Their women might prefer pretty boys, haha

  2. 2.
  3. 3.

    Vic (April 28, 2010)

    No. No. No. Nonononono. NO.
    Abercrombie and Bitch needs to stay out of Japan as opposed to pushing more monotonous, ordinary, boring and same old same old designs to Japanese youth. There’s way too much Americanization going on there. I swear if we fuck up Japan’s interesting fashion scene with our crap, I won’t be happy.

  4. 4.

    jigga (May 18, 2010)

    when i went shopping in ginza last summer i saw the building of A&F there and was wondering… from my point i really like A&F and wear it myself. but i do love the japanese youth fashion (best in the whole world!).. i don’t think their fashion will change just because of a simple A&F store -.-
    don’t forget that neither Paris, nor New York, no London, nor Milano is THE fashion metropole.. it’s Tokyo where all inspiration comes from!

  5. 5.

    Athena (February 10, 2012)

    I think A&F is good i japan because a lot of foreigners from America might want to shop there sometimes because it reminds them of their country :) thats how i feel when i went there at least..

  6. 6.

    jaime (July 30, 2012)

    ola nesesito mercansia como le ago para comunicarme con ustedes

  7. 7.

    oss117 (November 12, 2012)

    Sorry jigga the inspiration and all the fashion stuff doesn’t come from Tokyo
    I live there and trust me they copy a lot European and American designs.
    They also prefer our design but they are different so they wear also lots of japanese design!

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