Forever 21 For Hello Kitty Collection – Tokyo Launch Party Pictures & Video

Blogs and magazines have been buzzing for months about the first ever exclusive fashion collaboration between Japan’s Sanrio and the international powerhouse Forever 21. The “Forever 21 For Hello Kitty Collection” finally landed with a splash last night in stores across Japan. To celebrate the arrival of the much-hyped collaboration, Forever 21 threw a big party at their Shibuya location. Not only did crowds show up to check out the new collection, shop, and have a good time, but Hello Kitty herself hosted the party!

Hello Kitty x Forever 21 Shibuya

The Forever 21 For Hello Kitty Collection is a limited edition line that includes dresses, blouses (some with bows, of course), sequined tops, t-shirts, outerwear (some in animal prints and faux leather), lingerie/sleepwear, jewelry, and accessories. The items in the Hello Kitty collection are in the same price range as regular Forever 21 fashion, ranging from under US$5 up to around US$30. The items are available in Japan starting on November 10th, and in the United States from November 18th. The collection can be purchased in stores as well as online at the Forever 21 web store.

We were lucky enough to score an invite to the Forever 21 For Hello Kitty Collection launch party at Forever 21 Shibuya. We brought back lots of pictures – and even video – to share with you. The event featured giveaways, photo sessions with Hello Kitty, special presents for anyone buying lots of Hello Kitty goodies, and nail artists creating custom Hello Kitty nail art for lucky guests.

Besides all of the launch party fun and the cute, reasonably-priced items in the collection, we were also excited that Chubby Bunny – a friend of Tokyo Fashion, and someone with close ties to Japan – was involved in styling Hello Kitty for this event. Michelle from Chubby Bunny is Los Angeles’s reigning queen of everything bow-y! Chubby Bunny has worked with a number of Japanese fashion brands, and Michelle lived in Japan for many years, making her somewhat of an expert on authentic Japanese “kawaii”. The cute polka dot bows designed by her were all over the launch party – worn by the friendly Forever 21 shop staff and even by Hello Kitty herself! Keep an eye out for the bows – and Kitty’s entire Chubby Bunny-designed ensemble – in the pictures and video below.

Enjoy our exclusive video and pictures from the Forever 21 For Hello Kitty Collection Tokyo launch and don’t forget to let us know what you think!

Forever 21 For Hello Kitty Collection Launch Party at F21 Shibuya Video


Once you’ve checked out the video, make sure you take a look at all of our exclusive pictures from the Forever 21 For Hello Kitty Collection event. As always, you can click on any of the pictures to see them in high resolution.

Forever21 x Hello Kitty
Forever21 x Hello Kitty

Click any of the Kitty x F21 pictures to enlarge them.


A big “Thank you!” to Sanrio and Forever 21 for inviting us to their party. For more information on the Forever 21 For Hello Kitty Collection, check out the Forever 21 website either in Japanese or in English.


Video and all event photography by Kaila. Collection images courtesy of Forever 21.

About the photographer/filmmaker:
Kaila is currently a Japanese language student in Bunka Fashion College’s sister school — Bunka Institute of Language. She loves taking photographs, getting lost in her own world and discovering new places with her fisheye, making accessories out of boredom and blogging whatever goes in her Japan life.


  1. 1.

    Ley (November 11, 2011)

    I’m a huge fan of Hello kitty, i even have a tattoo of her.
    I’m going crazy here hahahahahah. NEED NEED NEED!

  2. 2.

    Meinte (November 11, 2011)

    I love it

  3. 3.

    […] can see a more in depth report at so scoot over there! A HUGE thanks to my friends there who made it to the event in my stead and […]

  4. 4.

    Chubby Bunny (November 11, 2011)

    Amazing coverage and really nice photos and video!

    Thanks again SO much for covering this event and providing me with photos of my costume <3 We love!

  5. 5.

    Yan (November 12, 2011)

    Is this only for the F21 in Japan? Or…?

  6. 6.

    m (November 12, 2011)

    love it! i was lucky enough to grab some of the collection at brussels forever21 (^___^)

  7. 7.

    Carmen (November 12, 2011)

    I need it all! Haha. Everything is too cute!

    Carmen Ri.

  8. 8.

    Shidehara (November 12, 2011)

    one more reason i’m glad that i don’t work for XXI anymore….nothing against miss kitty.

  9. 9.

    Tara Crews (November 12, 2011)

    Very very nice collection. My daughter would be extremely happy to know about this. Hello Kitty is just so fabulous.

  10. 10.

    kattie (November 12, 2011)

    i want it all, i need it also..dying to get all of those…

  11. 11.

    Chimerah (November 12, 2011)

    I have the hello kitty ring ^^

  12. 12.

    Jinko (November 12, 2011)

    Great collection and lovely coverage! What an exciting collaboration! Although can I just say one little thing? I didn’t like so many fish-eye lens shots together… I felt drunk after looking at five or six of them in a row! Maybe it’s nicer to have one or two for a quirky look, but not so many! Otherwise fantastic coverage! I love that little grey dress!

  13. 13.

    Katriona (November 13, 2011)

    One of my best friends works for Forever 21… I wonder if she’ll send me some if it hits the UK

  14. 14.

    […] out Tokyo Fashion’s recap of the Forever 21 for Hello Kitty launch party in Tokyo for more photos and […]

  15. 15.

    Kosho (November 13, 2011)

    SANRIO!!! (^人^)★★★★★!! i love hello kitty, i have hair pins and plush and i’m looking for clothing and now i’ve see this!! i wish i could buy some TT w TT its really nice (the designs)

  16. 16.

    Miranda (November 13, 2011)

    sosososo cute!!!! i hope they have these designs in america… the ones I’ve seen aren’t that cute :/ i like that scarf..

  17. 17.

    Maddison (November 15, 2011)

    Does anyone know when this fabulous stuff comes to Canada? :3

  18. 18.

    Maki (November 16, 2011)

    oohhh I am so going to shop in this store next year *YAY*

  19. 19.

    […] more here. Share this:TwitterFacebookLike this:LikeBe the first to like this post. Leave a Comment by […]

  20. 20.

    Kasu (November 19, 2011)

    ahh I want this in Canada !

  21. 21.

    bernadette natividad (November 19, 2011)

    i love hello kitty my thing’s it’s hello kitty :)

  22. 22.

    […] 這裡有詳細的相關報導和圖片. 雖然日本先有得買但是也因為日本先上市, 很多商品可以先看實品照囉. […]

  23. 23.

    […] UPDATE: View more photos of the collection at the launch party in Japan at Tokyo Fashion. Share this:FacebookEmail This entry was posted in Fashion, Hello Kitty, Shopping and tagged […]

  24. 24.

    Ax Eu (December 22, 2011)

    Can I have EVERYTHING!!! I waaaant it aaaall!!!

  25. 25.

    rabbit (March 16, 2012)

    i’m starting to develop some kind of HelloKitty addiction… but if i were to go there – i’d die of happiness for sure.
    i truly love this brown blouse with HK pattern ♥

  26. 26.

    yuzareia (March 22, 2012)

    this is great fo all hk fans like me

  27. 27.

    takea (May 27, 2012)

    luv the collecion!!!!!! my daughter is a huge fan of hello kitty!!!!!!!!!!

  28. 28.

    julie (November 27, 2012)

    OMG! japan’s forever 21 collection is WAY better than America’s forever 21 and you get a FREE nail salon at the forever 21’s japan store? lucky~

  29. 29.

    Jen (October 21, 2013)

    Looks like a really fun event…and some really nice items to choose from too. Pity we don’t get anything like that here. :(

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