At 10am on Saturday morning (a little early for us to be awake), H&M opened their massive new flagship store in the Shibuya area of Tokyo. This is the Swedish fashion chain’s fifth store in Japan after Ginza, Harajuku, Yokohama, and Saitama. They will also be adding another store in Shinjuku before the end of the year. The new shop is located just down the street from Shibuya 109, if you were to walk in the opposite direction of Shibuya Station.
The opening of the Shibuya store was not as exciting as the Harajuku H&M opening last year, but that launch was only the second store in Tokyo – and it also coincided with the limited edition Rei Kawakubo fashion collection. Still, the H&M Shibuya opening drew a respectable crowd, featured a red carpet for customers waiting in line, a ribbon cutting, and lots of cheering and bowing from the friendly Japanese H&M staff members.
The new H&M Shibuya store is nearly 3000 square meters and four floors. Floors one, two, and three are for womens clothing, and the fourth floor is for mens. According to H&M’s PR spokesperson, the Shibuya store will be the first H&M in Japan to carry the H&M underwear line.
TokyoFashion.com photographers were on the scene for the opening, and they brought back lots of pictures and even some video. Take a look at what you missed out on if you weren’t in Tokyo – or if you were sane enough to still be asleep between 9am and 10am Saturday morning…
Here is a video of the Shibuya H&M staff counting down to the ribbon cutting:
H&M Shibuya info: