Japanese Fashion Brand NIIMI 2016 A/W “Simulation Game” Collection Pictures

Japanese fashion brand NIIMI (previously known as Buccal Cone) has been a force on the streets of Harajuku for the last few years. Launched by young designer Takeru Niimi while he was working at the avant-garde Tokyo boutique Dog Harajuku, the brand’s early collections were inspired by Japanese history, science fiction, anime, and idol culture.

The new NIIMI 2016 Autumn/Winter “Simulation Game” collection sees the designer taking inspiration from school trips in his childhood. The lookbook – featuring popular Japanese street fashion model Yura – was partially shot at schools that Niimi actually attended.

The “Simulation Game” collection will be available on the NIIMI website.


Click on any photo to enlarge it.

NIIMI “Simulation Game” 2016 A/W

Designer: NIIMI
Model: Yura
Photographer: Wataru Fukaya
Video: udocorg

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