Jenny Fax 2012-13 A/W Exhibition

The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is under way! TokyoFashion.com’s contributors are reporting back from runway shows and events all over town Several times each day. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Monday, March 19th, Japanese label Jenny Fax showcased their 2012 Autumn/Winter collection during an exhibition at the Mercedes-Benz Connection.

Jenny Fax is the creation of Taiwanese designer Shueh Jen-Fang, half of the design duo behind the brand Mikio Sakabe. Born in 1979, she learned apparel techniques at a Taiwanese fashion art college before moving to France. There, she studied fashion design and pattern making at ESMOD International Paris. She continued her studies at Ecole Nationale supérieure des arts visuels Brussels, where she met future collaborator Mikio Sakabe.

In 2006, Shueh Jen-Fang moved to Japan to join Mikio Sakabe as a designer and pattern maker. She launched her own brand Jenny Fax with her 2011 S/S collection.

The Jenny Fax brand is a strong believer in sampling from popular culture, and the car wash-themed Jenny Fax 2012-13 A/W exhibition at Tokyo Fashion Week was obviously inspired by Japanese otaku culture. What it all meant, and how it relates to the brand’s fall collection, we’ll leave that for you to decide.

Please click the Jenny Fax pictures below to check out the full sized versions.

Jenny Fax 2012-13 Autumn/Winter

Click any of the Jenny Fax pictures to enlarge them!

External Link: Jenny Fax Official Website

About the photographer:
Michael Steinebach has been fortunate enough to travel and see the world. Exposed to the limitless possibilities of photography 20 years ago, he grew up looking at things differently. He currently shoots in the areas of people, fashion, and news photography in Japan. He maintains a Facebook page with samples of his work. He can be emailed about contract work or with questions or comments on his photography.