Jenny Fax 2012 S/S Collection

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day, TokyoFashion.com’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Wednesday, October 19th, Japanese label Jenny Fax showcased their 2012 Spring/Summer collection on the runway at roomsLINK at belle salle SHIBUYA FIRST.

Jenny Fax is the creation of Taiwanese designer Shueh Jen-Fang, half of the design duo behind the brand Mikio Sakabe. Born in 1979, she learned apparel techniques at a Taiwanese fashion art college before moving to France. There, she studied fashion design and pattern making at ESMOD International Paris. She continued her studies at Ecole Nationale supérieure des arts visuels Brussels, where she met future collaborator Mikio Sakabe.

In 2006, Shueh Jen-Fang moved to Japan to join Mikio Sakabe as a designer and pattern maker. She launched her own brand Jenny Fax with her 2011 S/S collection.

Jenny Fax presented one of the most exciting collections we’ve seen so far at the 2012 S/S Japan Fashion Week. The collection was inspired by memories from the designer’s childhood in Taiwan with touches of American and Japanese pop culture. The show itself was formatted to evoke memories of a high school prom. Models posed under a floral arch in outfits mixing elements from various images in the designer’s memory – including school uniforms, gaudy party dresses, and Japanese manga. Most of the looks were far from street-friendly (except maybe in Akihabara?), but it was the type of edgy, creative collection (and presentation) that we’d like to see more of at Japan Fashion Week.

Please click the Jenny Fax pictures below to see them in high resolution.

Jenny Fax 2012 Spring/Summer

Click any of the Jenny Fax collection pictures to enlarge them!

External Link: Jenny Fax Official Website

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About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.