Ne-net 2012 S/S Collection

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day, TokyoFashion.com’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Thursday, October 20th, Japanese label Ne-net showcased their 2012 Spring/Summer collection on the runway at EBIS303.

Ne-net founder Kazuaki Takashima graduated from Bunka Fashion College in 1994, joining Issey Miyake in 1996. In 2005, he started Ne-Net, debuting his 2006 S/S collection at Japan Fashion Week that same year.

Cute and quirky are two things that Ne-net does better than just about any other Japanese fashion brand (at least ones that are carried in major department stores), and both were in abundance during their 2012 S/S show at Japan Fashion Week. The womenswear in the collection had a youthful tomboy feel and the menswear had a schoolboy vibe. There were cute prints and graphics, patchwork pieces, school blazers, splashes of bright colors – and even the occasional full-sized plush animal joining the models on the runway.

Please click the Ne-net images below to see full sized versions.

Ne-net 2012 Spring/Summer

Click any of the Ne-net pictures to enlarge them!

External Link: Ne-net Official Website

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About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.