Shiroma 2012-13 A/W

The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is under way! TokyoFashion.com’s contributors are reporting back from runway shows and events all over town several times each day. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Wednesday, March 21, Japanese label Shiroma showcased their 2012 Autumn/Winter womenswear collection on the runway at Tokyo Midtown.

Shiho Shiroma was born in 1981. Before setting up her own label in 2007, Shiroma was involved in fashion design and licensing for a big corporation. The first Shiroma collection launched in 2010 S/S. Though a young brand, Shiroma has already garnered overseas fans. Taboo from The Black Eyed Peas prominently wears a Shiroma blue geometric-dyed leather jacket in the music video for “Just Can’t Get Enough”.

The Shiroma 2012-13 Autumn/Winter womenswear collection presented at Tokyo Fashion Week featured a lot of graphic-prints on textiles as well as a number of knitted pieces that gave the impression of graphics.

Click the Shiroma thumbnails below to check out the full sized versions of the pictures for yourself.

Shiroma 2012-13 Autumn/Winter

Shiroma 2012 A/W (39)
Shiroma 2012 A/W (64)
Shiroma 2012 A/W (65)

Click any of the Shiroma collection pictures to enlarge them!

 

External Link: Shiroma Official Website

 

About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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