The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is under way! TokyoFashion.com’s contributors are reporting back from runway shows and events all over town several times each day. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.
On Tuesday, MONTH DATE, Japanese label Whiz Limited showcased their 2012 Autumn/Winter collection on the runway at Tokyo Midtown.
Whiz Limited founder Hiroaki Shitano was born in Tokyo in 1976. He launched his label in A/W 2000 – first as “Whiz”, then adding the “Limited” three years later. His line – originally consisting of handmade printed tees – grew in popularity, encouraging him to expanding the brand. In 2003, he opened his flagship Harajuku shop Lump Tokyo.
The brand’s focus is streetwear with a Tokyo outlook. He’s collaborated with many international brands, including Levi’s, Stussy, Disney Marvel, and New Era. He has also teamed up with prolific designer Kazuki Kuraishi for the adidas original sneaker “Felicity”. Shitano’s Whiz Leather brand features handmade jackets, wallets, and belts.
The Whiz Limited 2012-13 Autumn/Winter collection shown at Tokyo Fashion Week was titled “Lost”. The collection had a hippie vibe and strong influences from American fashion in the 1970s and 1980s. A number of the outfits looked like they might have been inspired by items found at Tokyo’s hip vintage/resale shops.
Please click the Whiz Limited images below to check out the full sized pictures.
Whiz Limited 2012-13 Autumn/Winter
Click any of the Whiz Limited pictures to enlarge them!
External Link: Whiz Limited Official Website
About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.