Alice Auaa 2012-13 A/W

The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is under way!’s contributors are reporting back from runway shows and events all over town several times each day. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Tuesday, March 20th, Japanese label alice auaa showcased their 2012 Autumn/Winter collection on the runway at Tokyo Midtown.

Yasutaka Funakoshi launched the brand alice auaa in 1995, debuting at Osaka Collection the following year. The style was a mix of punk, new wave, and gothic – inspired by the London underground fashion scene. The brand dressed musicians such as L’arc en Ciel. This led to alice auaa’s popularity in the gothic-lolita scene. In 2003, alice auaa appeared on MHK’s Spider’s Web, a fashion and music variety program. The brand’s clothes were subsequently used on the channel’s TV programming wherever gothic lolita stylings were needed.

The alice auaa 2012-13 Autumn/Winter show at Tokyo Fashion Week was titled “My Private Garden” and featured a number of creative gothic looks. Several of the dresses were so elaborate and whimsical that they reminded us of something out of a 1980s Tim Burton movie.

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alice auaa 2012-13 Autumn/Winter

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External Link: alice auaa Official Website


About the photographer:
Michael Steinebach has been fortunate enough to travel and see the world. Exposed to the limitless possibilities of photography 20 years ago, he grew up looking at things differently. He currently shoots in the areas of people, fashion, and news photography in Japan. He maintains a Facebook page with samples of his work. He can be emailed about contract work or with questions or comments on his photography.

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  1. Tragic Angel

    In love with his work for years, never disappoints. The quality is so beautiful. Would love to have at least one big item