From August 23 to September 28, 2008, Japanese department store LaForet Harajuku is hosting a popup shop for Canadian pop singer Avril Lavigne’s clothing brand AbbeyDAWN. The Avril shop features a bunch of clothing – including t-shirt, hoodies, boots, jackets, socks, and just about anything else you can think of that matches her cute-punky-casual image. I never really thought about it before, but Avril is a natural match for some types of Harajuku style kids. She also sells out shows like crazy in Japan, so her existing popularity no doubt (get the joke?) helps fuel the clothing brand sales.
The items on sale at LaForet during this month long special event seem to be exclusive limited edition collaborations with popular LaForet shops and Japanese brands like Sexy Dynamite London, Laundry, H.Naoto, Algonquins, and more. Expect some of these items to sell out quickly, if they aren’t already sold out.
The Avril AbbeyDAWN shop out in front of LaForet is bright pink and covered in black skulls, with video screens in the window and music blaring from speakers inside. Here are a couple of pictures in case you can’t make it to Japan in time to see it for yourself.
And here is a list of some of the items that they are selling at the shop and also inside of LaForet at the various brand shops that are doing collaborations with AbbeyDAWN/Avril.
If you want to actually see the specific items, you will probably need to click on the image and go to the Tokyo Fashion Flickr account where you can see a much bigger version of the image.
AbbeyDAWN at LaForet Harajuku info:
- When: 08/23/08 – 09/27/08
- Hours: 11:00am – 8:00pm
- Address: 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001 Japan
- Phone: 03-3475-0411
- Map: LaForet Harajuku Map
LaForet changes their popup shop all the time, so more updates soon!