BALMUNG, Bodysong & Runurunu “COCOON5” Installation

The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is under way!’s contributors are reporting back from runway shows and events all over town several times each day. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Sunday, March 18th, Fake Tokyo hosted an exhibition/installation at the Fake Showroom featuring the Japanese brands BALMUNG, Bodysong, and Runurunu. The fifth in a series, COCOON5 brought together three edgy Japanese fashion labels for a special one-day-only show.

Balmung is the creation of designer Hachi, who studied computerized control engineering in high school before moving on to fashion studies at a dress-making school. He went on to design clothes under the Balmung label, selling them at Tokyo boutiques. In 2010 Balmung showed in Paris. Hachi has designed clothes for celebrities in Japan and abroad, including Mademoiselle Yulia, Lady Gaga, and Terence Koh.

The COCOON5 installation presented at Fake Tokyo was not a fashion collection show (the brands will be presenting their 2012 A/W collections at a later date), but rather a chance for the creative forces behind each brand to share their artistic visions. The installation featured visual presentations (dance, installations, and video projections) as well as audio (music and DJs). It’s hard to share the experience this installation via photography alone, but we did our best.

Please click the thumbnails below to check out the full sized versions of all of the pictures for yourself.

COCOON5 2012-13 Autumn/Winter Installation

Click any of the COCOON5: BALMUNG, Bodysong, and Runurunu pictures to enlarge them!


External Links:
BALMUNG Official Website
COCOON5 information on the Fake Tokyo blog


About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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  1. Amazing installation. Im so sad that Im not able to make it to Fashion Week this time. Stuck in Paris for meetings. Cant wait for all pictures!