Brands: Spank Me

SPANK! is one of the original 1980s-inspired super-kawaii fashion brands in Tokyo. When people around the world think of Japanese "fairy kei" fashion, the images that come to mind are fun girls dressed in cute-and-colorful pastel styles with mix-and-match resale

Sayuri Tabuchi, aka Tavuchi, is a well-known fashion figure in Tokyo. For years she's been running Spank!, a hugely influential store and brand based in Tokyo's Koenji neighborhood. Spank! and its Shibuya sister store Spank me! are perfect for those

This Japanese couple is an example of very eclectic style. On the left is Mitake, who said her job is “Tamiflu Girl.” We’ve pictured Mitake here in the past. This time she’s wearing a white top from World Wide Love