Diesel Japan X Weathercast
Diesel Japan has an interesting advertising campaign going on right now called Diesel X Weathercast. The ads are in the style of a television weather report. They have several videos on their website with fake extreme weather reports from various locations – including strange imagery and sounds. The weather reporters in the video are wearing clothing from the Diesel fall collection. Two of the slogans from the campaign are “Amazing Crush Denim by Tornado” and “Wear Diesel No Matter What the Weather Is!”
One of the cool things about the campaign is that they offer a blog widget, which you can use on your blog to show the actual time and daily weather report for whatever part of Japan in which you are located. Here is the Diesel blog widget – advertising mixed with a weather report for Tokyo:
If you click the widget above, it takes you to the Diesel X Weathercast website. After all, it’s not just a weather report, it’s also an advertisement for the brand. They are promoting this campaign at their Japanese shops – including the flagship Diesel store in Harajuku (at Killer Dori and Meiji Dori) and in a window display outside of LaForet Harajuku. Here is a mannequin with crazy white hair in the LaForet window:
Here are some images from the Diesel X Weathercast videos and a couple of links to the actual videos on YouTube:
The official site for this Diesel promotion is here.