Facetasm 2012-13 A/W

The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is under way! TokyoFashion.com’s contributors are reporting back from runway shows and events all over town several times each day. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Friday, March 23rd, Japanese label Facetasm showcased their 2012 Autumn/Winter collection on the runway at Tokyo Midtown.

Born in Tokyo in 1977, Facetasm creator Hiromichi Ochiai is a 1999 Bunka Fashion College graduate. He then worked for textiles company Guildwork, which created fabrics for Japanese brands like Comme des Garcons and Undercover. This experience with textiles is evident in his collections, particularly in his use of digital printing of graphic patterns on jackets and sweaters. He launched the brand Facetasm in 2007, and has done collaborations with Japanese street brands like Mastermind Japan and Phenomenon.

The Facetasm 2012-13 Autumn/Winter collection shown at Tokyo Fashion Week had the slightly unwieldy, but undeniably inspirational title “Because I Was Certain That It Must Be Something Ahead of This, I Made It”. The collection featured edgy Japanese streetwear in a wide variety of colors and materials – with the animal print pieces making a particularly strong impact. In most cities, some of these looks might be a bit too extreme for wearability, but in Tokyo we fully expect to see this collection on the streets when fall 2012 rolls around.

Please click the Facetasm collection images to see the pieces in high resolution.

Facetasm 2012-13 Autumn/Winter

Click any of the Facetasm pictures to enlarge them!


External Link: Facetasm Official Website


About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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