The 10th Japan Fashion Week in Tokyo is in progress, and several times each day TokyoFashion.com’s contributors are reporting back from runway shows all over town. On Thursday March 25th, popular Japanese fashion brand fur fur showed its 2010-2011 Autumn/Winter collection at LaForet Museum Harajuku.

Named after creator Aya Furuhashi, fur fur began in 2005 under the name FUR. The label was first centered around “action painting and handmade creation”. It broadened focus in 2006, when it was launched as an independent fashion brand. The name was changed to fur fur in 2008. Furuhashi’s designs are very feminine and Japanese, often embodying mori girl and vintage aesthetics – as you can see clearly in the new collection pictures below. Click any of the runway images to enlarge them – this show should be seen at maximum resolution.

fur fur 2010/11 Autumn/Winter

 

External Link: fur fur Official Website

 

About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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