G.V.G.V. 2011 S/S Collection

The 11th Japan Fashion Week in Tokyo is under way! Several times each day, TokyoFashion.com’s contributors are reporting back from runway shows all over town.

On Monday, October 18th, Japanese label G.V.G.V. showcased their 2011 Spring/Summer collection on the runway at Yoyogi National Stadium in the Harajuku area. The collection had a definite ethnic vibe to it with a lot of different patterns going on.

G.V.G.V. is the brainchild of designer MUG. Born in 1971, MUG graduated from Kuwasawa Design School in 1999. Her designs are “a mix of femininity and masculinity, with free sensitivity”. In addition to her own creations, MUG is also the buyer for select shop k3 Daikanyama, and enjoys choosing fabulous pieces from international and Japanese labels.

Please click the thumbnails below to check out the full sized versions of all of the pictures for yourself.

G.V.G.V. 2011 Spring/Summer

GVGV 2011 S/S

GVGV 2011 S/S
Click any of the pictures to enlarge them!


External Link: G.V.G.V. Official Website


About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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