Japanese Fashion Brand HEIHEI – 2016-17 Autumn/Winter Collection

Japanese fashion designer Shohei Kato got his start on the streets of Tokyo’s famous Harajuku neighborhood. Since graduating from Bunka Fashion College in 2014, the young designer has been focused on building his popular-on-the-streets-of-Tokyo fashion brand HEIHEI.

HEIHEI just released their 2016-2017 Autumn/Winter collection “Horror School” lookbook. Check out the new looks below and follow HEIHEI on Instagram for more news and info.

Showhei Kato “HEIHEI” Video Documentary


HEIHEI 2016-2017 Autumn/Winter Collection

Click on any HEIHEI fashion photo to enlarge it.


HEIHEI Lookbook Credits

Model: Belinda Reiko Marianne Kuwahara
Makeup: Anna Mimuro (block Japan)
Hair: Masahiro Kashiwa (bloc Japan)
Photographer: Kira (Artist Photo)
Styling: Shohei Kato

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  1. Mensa Kondo

    Going to reach out to that dude Shohei when I get to tokyo, sharp stuff here. Crucial.

    From Washington DC

    -Mensa Kondo