Japanese Brand HEIHEI Popup Shop at Macaronic Koenji
Independent Japanese streetwear brand HEIHEI is finishing a busy November with a limited time popup shop at the just re-opened Macaronic Boutique in Tokyo’s fashionable Koenji neighborhood. The HEIHEI popup shop at Macaronic is open now through November 30, 2014.
The HEIHEI fashion brand was launched last year by Bunka Fashion College graduate Shoehei Kato, and quickly built a following in Harajuku and in Tokyo’s wider street fashion scene. Harajuku style icon Hirari Ikeda is a recurring model for the brand, and has been spotted many times wearing HEIHEI items.
For the Macarconic popup shop, HEIHEI designer Shohei Kato created approximately 10 handmade one-of-a-kind pieces. Most of the one-off pieces are oversized jackets, but there are several skirts as well. The theme of his recent “HEIHEI Dalmatians” collection is expanded on in the new works. In addition to the jackets and skirts, Kato has reached into his archive and is selling a limited number of “out of stock” archival items from his own collection.
Macaronic is a 10-year-old Japanese boutique which recently moved from Harajuku to Koenji. They are known for their own creations as well as supporting underground and up-and-coming designers. The new shop features a bar and is open until 11:30pm at night.
Check out several of the one-of-a-kind HEIHEI pieces below, and make sure to get out to Macaronic before November 30th if you want any of them for yourself.
HEIHEI at Macaronic Koenji Popup Shop: