“House of Hello Kitty” Tokyo, Presented by Swarovski

Attention Hello Kitty fans and lovers of all things sparkling and glittery: the world-famous Kitty has teamed up with Austrian crystal brand Swarovski for a special “House of Hello Kitty” event at Omotesando Hills in Tokyo.

From Thursday, June 30th to Monday, July 10, House of Hello Kitty visitors can participate in an “art object rally” and enter a specially designed Hello Kitty room, as well as purchase 31 Swarovski crystal-adorned Kitty goods – all to benefit the Japanese Red Cross Tohoku earthquake relief!

The 31 Hello Kitty x Swarovski goods – some of which are limited edition – include a pendant and charm of a bejeweled Hello Kitty in a black dress, dangly earrings featuring Kitty’s signature red bow, and a Kitty face ring. Swarovski x Hello Kitty items will be available from June 30th in Japan. International sales of the collection start in August!

Personalities supporting the event include model Ai Tominaga, crazy prop stylist and flower master Musubi Aoki, flower artist Makoto Azuma, food artist Ayako Suwa, art director Rikako Nagashima, and costume designer Kodue Hibino. In addition, members of the K-Pop group KARA and the J-Pop singer ICONIQ were expected to be at the House of Hello Kitty opening party, lending their support as well.

House of Hello Kitty promises good fun for a great cause – as well as a place indoors to hide from Tokyo’s blistering summer heat. With that combo, it’s sure to be a hit, so don’t be surprised if there’s a long line outside of Kitty’s house when you stop by!

Swarovski presents “House of Hello Kitty” Tokyo info:

• What: Hello Kitty x Swarovski Special Event
• Where: Omotesando Hills, Tokyo, Japan
• When: 06/30/2011 – 07/10/2011
• Admission: Free
• Nearest Train Stations: Omotesando, Harajuku, or Meiji-Jingu Mae
• Websites: Swarovski Japan, Omotesando Hills

Some photos courtesy of Swarovski/Hello Kitty.