Somarta 2012-13 A/W

The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is under way!’s contributors are reporting back from runway shows and events all over town several times each day. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Monday, March 19th, Japanese label Somarta showcased their 2012 Autumn/Winter collection on the runway at Tokyo Midtown.

Somarta has been showing at JFW since 2007 Spring/Summer, where the label won the Newcomer’s Prize at Mainichi Fashion Grand Prix. The label was founded by Bunka Fashion College graduate Tamae Hirokawa. She joined Issey Miyake Co., Ltd. shortly after graduation. Hirokawa’s talent and hard work led to a quick rise within the company. In less than five years, she was in charge of the Issey Miyake Men and Issey Miyake lines.

Hirokawa has also enjoys other arts. In 2006, she started her own design firm called Soma Designs, where she worked on projects ranging from fashion to graphic design to sound direction. The label Somarta was a part of this firm. In 2008, two of her installations were used in an exhibition at the Milano Salone 2008 Italy TRIENALE Design Museum. She has also created a concept car for Toyota as part of the company’s iQ promotion.

Somarta is a brand that we count on to present one of the best collections of each Tokyo Fashion Week, and their 2012-13 Autumn/Winter “geode” collection did not disappoint. The show featured ultra-feminine looks put together using beautiful materials and textures that evoke the collection’s namesake multi-layered mysterious crystals. The models in the show were also wearing variations of the amazing Somarta footwear that Lady Gaga helped to make famous.

Please click the Somarta pictures below to check out the full sized versions of all of the pictures for yourself.

Somarta 2012-13 Autumn/Winter

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Click any of the Somarta pictures to enlarge them!


External Link: Somarta Official Website


About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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  1. I strangely like this collection. It is very innovative and unique. Some of the designs are pretty crazy, however! :) Beautiful and thank you for sharing.

  2. Cindy Permata

    So beautiful… looks like a butterfly… :D