Halloween in Japan

Harajuku Lolita Experience by Maison de Julietta in Video & Pictures

Harajuku was the birthplace of Lolita fashion in the 1970s. Though specific styles have changed in the years since, Lolita remains a popular movement on the streets of Harajuku – and beyond. Watching Japanese Lolitas strolling around town enjoying themselves, it’s easy to forget how much effort goes into creating their looks. From buying the perfect dress to matching hair and makeup and picking the right accessories, Lolita is a serious commitment.

For those who dream of Lolita Fashion, but aren’t sure if they’re ready for the full commitment, a new “Lolita Experience” salon has opened in Harajuku. Maison de Julietta offers to turn anyone into a Lolita – if only for a day!

Maison de Julietta Harajuku Lolita Experience Salon

Maison de Julietta’s “Harajuku Lolita Experience” is located inside of Dea, a popular Harajuku beauty salon. Maison de Julietta customers consult with the staff, who help them select a Lolita dress from a selection curated by Baby, The Stars Shine Bright. After selecting on outfit, the customer has her hair styled (one of the boutique’s wigs or her real hair) and Lolita makeup is applied. After makeup comes the selection of cute accessories.

Once the conversion to Lolita is completed, customers are offered cute cookies and tea on the veranda while staff takes photos. The entire experience, from styling to cookies and pictures, costs 8,980 yen (about 90 USD/70 EURO). Customers were previously encouraged to walk around Harajuku in their new Lolita look, but this had to be suspended because of the extreme popularity of the salon. Maison de Julietta told us that they hope to bring back the “walk around Harajuku in your Lolita look” part of the experience soon.

Maison de Julietta’s “Harajuku Lolita Experience” first opened as a popup concept shop in March. It became an immediate hit with young Japanese women curious about Lolita fashion. When all bookings sold out, the shop was extended through the end of June. Every available booking is currently sold out, but they are hoping to announce more openings soon.

In addition to the salon, Maison de Julietta have begun selling kawaii handmade Lolita accessories. They have also partnered with the popular Harajuku Lolita fashion brand Baby, The Stars Shine Bright as well as collaborating with Tokyo’s Gothic & Lolita & Punk no kai club. Maison de Julietta maintain an English-friendly Facebook page, and they hope to make their reservation system even more English-friendly in the near future!

Maison de Julietta were kind enough to invite us to try out their Harajuku Lolita Experience. Milk from the J-Pop group Glad Game volunteered to be transformed into a Lolita for our cameras. We shot a video of her experience – and took lots of pictures as well. Please check out the pictures and video, and we hope that you can visit the salon in person the next time you’re in Tokyo!

Harajuku Lolita Experience by Maison de Julietta Video


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Harajuku Lolita Experience by Maison de Julietta Pictures


Click on any of the Maison de Julietta photos to enlarge them.

A big thank-you to Maison de Julietta for inviting us to the Harajuku Lolita Experience! Thanks also to Milk from Glad Game for posing for this shoot.

For more information on Maison de Julietta, please check out their official Facebook page (with English), Twitter, and website.

 

Photos by Kira.
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About the photographer:
Born in Japan, educated in Japan and the US, Kira shoots exclusively with Canon DSLRs. Photography assignments include fashion, bands, sporting events, and portraiture for various companies and bands throughout Japan & the world. His portfolio can be viewed at Artist-Photo.

14 Comments

  1. 1.

    Elia (May 7, 2013)

    *O*!!! I want to go to Japan

  2. 2.

    Klaudia (May 7, 2013)

    actually her original look was too sharp- lolita look suits her much better…same as hair colour…it is totally different from my personal style, but I find Lolita experience rather cute :) oh…

  3. 3.

    Lily (May 7, 2013)

    She is really happy happy HAPPY!!!! totally could see it from her eyes!!!!!!
    that makes me really touched!!!!!keep going!!!!!!!! \(^W^)/ <3

  4. 4.

    Brixx (May 7, 2013)

    Oh my glob, i love it. i want go to maison de Julietta, how much it cost?

  5. 5.

    Shinobu (づ´▽`)づ (May 7, 2013)

    OMO A LOLITA TRANSFORMATION SHOP! *A*
    SO LOVELY AND AWESOME I DON’T EVEN KNOW WHAT MORE TO SAY!

  6. 6.

    rio (May 8, 2013)

    only sweet lolita ?

  7. 7.

    Romy (May 8, 2013)

    I think it’ll be quite the challenge for them to transform a caucasion girl of 1m 77cm with shoe size 39 into a lolita. >w<
    Or else I would have given it a try when I'm in Tokyo, this September.

  8. 8.

    Ebbzzchan~^^ (May 10, 2013)

    WOOOAAAAAH I need to go there someday! Lolita isn’t a style I would be able to wear all the time(I stick to fairy kei and decora :3), so this would be perfect since I at least want to try it out^^

  9. 9.

    shaneru (May 11, 2013)

    awwww i like her looks so much!
    i think lolita looks better on her! a year ago i was a sweet lolita but for the total look you need much and i dont had the money… but if i go to japan i absolutely do this!!!

  10. 10.

    Lily (May 21, 2013)

    *swoon* Beautiful!!! If I ever had the chance to do this I definitely would! The whole experience sounds wonderful! Yay for Maison de Julietta – they created something that I imagine is immensely fun and inspiring for both the customer and the people who get to create the looks! :D

  11. 11.

    rora (May 27, 2013)

    i love the aesthetics of lolita…but to me it usually looks unnatural on Japanese girls. idk I’ve only seen 1 or 2 models who really suit it. the hair accessories and makeup or lack of it is often overkill. which is a shame because the prints are often gorgeous.

  12. 12.

    fluffy?! (May 30, 2013)

    She’s very pretty :3

  13. 13.

    angelica (June 14, 2013)

    i want to do that sooooo much

  14. 14.

    Andrea Camillary (January 15, 2014)

    I wonder if I can turn into a cute little doll just like that. And that cute little dress is so cute. I want to be that cute little doll. And I want to shop in a cute store, like a cute little doll. And can I have a cute little dress, so I can be a cute doll. That will be cute and awesome to be a cute doll.

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