Isetan Shinjuku “Ring Ring Wonder Christmas” Animated Holiday Windows by Klaus Haapaniemi

Isetan Shinjuku is one of the coolest department stores in Japan. Besides the fact that the store carries a great selection of Japanese street fashion brands – and most of the international blue-chip brands as well – Isetan’s buyer is famous for choosing up-and-coming designers who are destined for greatness. But fashion is not the only area in which Isetan excels. They are also known for their amazing promotional campaigns. For their 2010 Christmas campaign “Ring Ring Wonder Christmas”, Isetan hired world-renowned Finnish designer Klaus Haapaniemi to meld holiday imagery, whimsical animals, and environmental themes.

Isetan Shinjuku

Isetan goes all out for their holiday campaigns. This year in addition to the amazing window displays in Shinjuku, Isetan and Klaus Haapaniemi have put together two beautifully illustrated Flash websites with English (and Japanese) text to share the “Ring Ring Wonder Christmas” artwork. Check out the main Isetan’s Christmas website – featuring a zoo filled with animated animals and holiday music – here and the men’s store artwork here. You can also see more pictures of the windows themselves on the artist’s official website here.

Photographing Isetan’s displays is not easy because there are huge brightly lit buildings across the street which create reflections on the Isetan windows. So, please ignore any wayward reflections you might notice! Also, don’t forget to click on each of these photos to see the wonderful artwork in high resolution.

Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows
Isetan Shinjuku Christmas Windows

As a bonus, here are this year’s Isetan Christmas Bearbricks – also in a window display outside of the Shinjuku Isetan store. Several different Isetan Bearbricks are created each year and sold to benefit charity. They usually sell out pretty quickly to toy collectors and those who wish to support charity around the holidays.

Isetan Christmas Bearbricks
Isetan Christmas Bearbricks
Isetan Shinjuku Christmas Windows
Click on any of the pictures to see them in high resolution.

If you’re interested in more information, check out Isetan’s Official Website and the artist Klaus Haapaniemi’s official website.

Also, don’t forget to see the rest of our Shinjuku Christmas 2010 Pictures.

6 Comments

  1. 1.

    Asuka (December 12, 2010)

    thats so beautiful, wish they would do something like this in my country!

  2. 2.

    Lio (December 12, 2010)

    not the typical window design/displays… i love the concept.

  3. 3.

    Susan Tanabe (December 12, 2010)

    Living in Tokyo in the 1980s and having our first child there, Isetan was my home away from home. I went at least once a week…employees were so kind as our baby was born and we often visited the Baby Floor rest area. After moving back to the States, our 3 children and I visited Isetan annually as they grew up. LOVE love love Isetan!!!

  4. 4.

    kara (December 12, 2010)

    yellow coat so cute one!!!

  5. 5.

    Shinjuku Christmas Pictures 2010 (December 12, 2010)

    [...] If you turn 180 degrees from the front window of Collect Point and look back across the road, you’ll see the massive Isetan Department store. Isetan Shinjuku is one of the coolest department stores in all of Japan. Every year, they put up a great Christmas window display. Because they have so many holiday windows, we split Isetan out into another article. Please check out the Isetan Shinjuku Christmas Window Pictures Here! [...]

  6. 6.

    store windows on twitter (December 13, 2010)

    Thank you for sharing these amazing window displays!

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