Tokyo Girls Collection 2010 A/W – Fashion Brands

On Saturday, September 4th, the 11th Tokyo Girls Collection swept into the Saitama Super Arena, and Tokyo Fashion was there to capture all of the fashion trends, the gals, the celebrities, and of course, the shopping!

Tokyo Girls Collection is a fashion event held semi-annually in the Tokyo area. Many of the hottest Japanese brands (along with a few international brands) show their collections alongside musical performances, charity auctions, and other fashion-related fun. TGC is famous for selling out all of its tickets far in advance, and approximately 30,000 fashion-hungry young Japanese women attended this edition of the event.

TGC organizers explain that their focus is on Japanese streetwear and “real clothes” rather than just “the ‘clothes as works of art’ format of conventional catwalk shows” – showcasing trends aimed not only at fashionistas, but also at the average Japanese young woman in her twenties and early thirties. Japanese celebrities and popular magazine trendsetters model the latest fashions from dozens of popular J-fashion brands, while attendees instantly buy the clothes via mobile phone. Some of the models at the event included Anna Tsuchiya, Maiko Takahashi, Riena, Karina, Rika Izumi, Kinoshita Yukina, Mai Miyagi, Sasaki Nozomi, Hasegawa Jun, Marie, Yamada Yu, Haruna Ai, Tsubasa Masuwaka, Fujimoto Miki, Yasuda Misako, and Wakatsuki Chinatsu.

This time around, the Highlight Stage featured the debut of the fashion brands AG by Aquagirl and Lovedrose. The main event included brands well-known to any girl who spends time shopping in Tokyo: Another Edition, Apuweiser-riche, BEAMS, blondy, CECIL McBEE, FREE’S MART, Heather, kitson, L’EST ROSE, LIZ LISA, MAISON GILFY, MERCURYDUO, muse muse by ROYAL PARTY, mystic, Smork, snidel, TOPSHOP, wc, 31 Sons de mode, and +Rich.

TokyoFashion.com photographer Will Robb braved the uber-excited crowds to bring back photos of all of the action at TGC #11. Make sure to click on the pictures below to see high resolution versions!

Maison Gilfy

Maison Gilfy

 

muse muse by ROYAL PARTY

muse muse by ROYAL PARTY

 

LIZ LISA

LIZ LISA

 

Cecill McBee

Cecill McBee

 

MERCURYDUO

MERCURYDUO

 

Smork

Smork

 

Blondy

Blondy

 

Snidel

Snidel

 

AG by aquagirl

aquagirl

 

L’EST ROSE

L'EST ROSE

 

31 Sons de mode

31 Sons de mode

 

Apuweiser-riche

Apuweiser-riche

 

WC by Chinatsu Wakatsuki

WC by Chinatsu Wakatsuki

 

Plus Rich

Plus Rich

 

Heather

Heather

 

Mystic

Mystic

 

Beams

Beams

 

FREE’S MART

FREE'S MART

 

Another Edition

Another Edition

 

Topshop

Topshop

 

If you would like to know more about any of the above Tokyo Girls Collection fashion brands, check these links to their official websites:

For more information about Tokyo Girls Collection, including dates for the next event, check out the official TGC Website.

 

All photos in this article were taken by Will Robb.

About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. His full portfolio can be found at WillRob.com and whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

Comments are closed.

  1. wow~~
    ビュ―ティフル !!!!!!!!!!! >ㅁ< ㅎ ㅎ

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  3. i feel my head spin – it will take some time to get through these fabulous stuff. thanks for pictures!

  4. Dominique

    I love all of those clothings. Man, this is why I LOVE JAPAN.The way they make their clothes is so diffrent an so stylish. It’s just putting me in awe.

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  6. Thanks for the photos!! Amazing collection, even though some of them look like fashion roadkill :X

  7. Pingback: Tokyo Girls Collection A/W collection 2010 | Will Robb Photography

  8. Who are that guy and girl walking together? They are beautiful!

    This set of photos has made my day. Amazing :)

  9. its a lot to process but its all really interesting and amazingly wearable for any situation

  10. wooooo
    todo es tan fashionista…. Y.Ymmm que envidia thanks to the photos its amazing… all ○.-

  11. aha, I do like the “Telephone” inspired clothing XD

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