A Degree Fahrenheit 2012 S/S Collection

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day, TokyoFashion.com’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Tuesday, October 18th, Japanese label A Degree Fahrenheit showcased their 2012 Spring/Summer collection on the runway at Tokyo Midtown.

TokyoFashion readers may remember A Degree Fahrenheit from our coverage of the 2nd Shinmai Creators Project 2010 A/W, in which the brand was one of four young labels chosen to present at a special JFW event. This time around, A Degree Fahrenheit is presenting during the main JFW event.

Following graduation from Tokyo Mode Gakuen, brand creator Yu Amatsu worked in New York as a patternmaker for Jen Kao and Marc Jacobs. He has twice won the Art International Design Competition.

The A Degree Fahrenheit collection shown at Japan Fashion Week had the theme “116.600000F (47C)” and was inspired by bees. Japanese honeybees are famous for the way in which they fight their natural enemy, the Asian giant hornet. The battling bees form into a “bee ball” which has an internal temperature of 116.6 degrees Fahrenheit. That temperature is enough to cook the hornet to death, but it’s also extremely hazardous to the bees themselves, as an increase in even a single degree within the ball could kill the bees themselves.

The patterns in this dark-pallet collection featured knits (honeycomb) and darts (bee stings) which were inspired by the beauty and power of life as represented by the Japanese honeybees.

Please click the A Degree Fahrenheit images to high resolution pictures of the collection.

A Degree Fahrenheit 2012 Spring/Summer

Click any of the A Degree Fahrenheit images to enlarge them!


External Link: A Degree Fahrenheit Official Website



About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

Comments are closed.

  1. I LOVE this collection, but….can we PLEASE at LEAST get these women those breast petals to cover up themselves! I hate seeing clothes like that on the runways! D:

  2. They’re just breasts. Everyone in that room has seen them before.

    Great coverage, thanks.