AMBELL 2012 S/S Collection

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day,’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Friday, October 21st, Japanese label AMBELL showcased their 2012 Spring/Summer collection.

AMBELL founder Bunzo Kadono is a graduate of ESMOD Paris. He worked at Anne Valerie hash and veronique leroy before starting his AMBELL collection in 2010.

The AMBELL 2012 S/S collection was presented during Japan Fashion Week in an exhibition at the Mercedes-Benz Connection venue in Roppongi. The collection featured vintage-inspired pieces displayed with beautiful flower headpieces. Both stripes and floral patterns made prominent appearances in the collection.

Please click the AMBELL images to see full sized versions of all of the pictures for yourself.

AMBELL 2012 Spring/Summer

Click any of the AMBELL pictures to enlarge them.


External Link: AMBELL Official Website


About the photographer:
Michael Steinebach has been fortunate enough to travel and see the world. Exposed to the limitless possibilities of photography 20 years ago, he grew up looking at things differently. He currently shoots in the areas of people, fashion, and news photography in Japan. He maintains a Facebook page with samples of his work. He can be emailed about contract work or with questions or comments on his photography.

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  1. Wearable and cute…not too cute, that’s what it counts.