Discovered 2012 S/S Collection

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day,’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Saturday, October 22nd, Japanese label Discovered showcased their 2012 Spring/Summer collection on the runway at Galleria B1F Deck as part of the Versus Tokyo event, curated by Yuichi Yoshii of The Contemporary Fix.

Japanese menswear brand Discovered was founded in 2001 by Tatsuya Kimura and Sanae Yoshida. The concept for their menswear collection was a “real clothes” aesthetic with sleek lines and monochromatic palettes. They also enjoy juxtaposing contradictory themes – such as in their 2010 A/W collection show, in which delicately faced models were dressed in tough-looking ensembles.

The title of the Discovered 2012 S/S collection presented as part of the Versus Tokyo event at Japan Fashion week was “Tribe”. Looking at the collection, it appears that the designer is more likely referring to urban tribes than native ones. Influences here likely included biker gangs and street gangs – with oversized tops, bandana headgear, chino-style pants, leather jackets, and tattoos prominently featured.

Please click the images below to check out the full sized versions of all of the pictures for yourself.

Discovered 2012 Spring/Summer

Click any of the Discovered pictures to enlarge them!


External Link: Discovered Official Website



About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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  1. Susan Tanabe

    Though I agree these are distinctly urban, the tribal designs echo Native American, Northern European and South Pacific tribal patterns. This is a fascinating collection. I appreciate the diversity of hairstyles (braids!) and tattoos, especially knowing the historical negativity of tattoos in Japan.

  2. I won’t be surprised if I see Discovered outfits on your snaps next spring. :)

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