Hisui 2012 S/S Collection

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day, TokyoFashion.com’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Friday, October 21st, Japanese label Hisui showcased their 2012 Spring/Summer collection on the runway at roomsLINK at belle salle SHIBUYA FIRST.

Hisui is a womenswear brand created by Japanese-born Hiroko Ito. She graduated from Fashion Institute of Technology New York, then worked for Commes des Garcons for four years before starting her own label. The word “Hisui” means both jade and the kingfisher bird in Japanese. The label is known for its use of graphic prints, layering, and geometrics. Hisui is a street-friendly brand. We see around the brand worn by fashion-forward Tokyoites, and it is listed as a favorite by street snap subjects.

The Hisui 2012 S/S collection shown at Japan Fashion Week featured pretty feminine skirts and dresses, as well as finely cut and layered tops and outerwear. On first glance, the set created as the backdrop of the show could have been mistaken for a traditional holiday scene with angels floating in the air above it. On closer inspection, the scene actually featured lead figures, and the models in the show walked through a field of lead sunflowers. In perhaps the most direct reference to the Fukushima disaster as we’ve seen during this fashion week, the final model to appear in the show wore an entire dress made of lead. Live music was provided by the Japanese artist Koji Futaba.

Click on any of the Hisui collection photographs to see them in high resolution.

Hisui 2012 Spring/Summer

Click any of the Hisui pictures to enlarge them!


External Link: Hisui Official Website



About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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  1. being a fashion designer and living in japan is my lifelong dream. i love this website!