Nozomi Ishiguro 2012 S/S – Cream Puffs & Coup d’etat

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day,’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Monday, October 17th, Japanese label Nozomi Ishiguro showcased their Haute Couture 2012 Spring/Summer collection on the runway at Chichibunomiya Rugby Stadium in Tokyo.

Nozomi Ishiguro was born in Tokyo in 1964. He graduated from the Kuwasawa Design School, where he studied in the Dress Design Department. He spent the first twelve years of his fashion career as a designer for Comme des Garcons, rising to the level of lead designer on three of the label’s lines. In 1998, he founded his eponymous line under the Comme des Garcons umbrella. This led to the launch of his men’s collection in 2002.

His design influences are wide and varied – from contemporary Japanese and Western fashion to subcultures including gothic, Lolita, and punk. Because of this, some of his clothes are very wearable, while some of his lines are more experimental. He is often cited as a favorite by people we talk to on the street in Harajuku.

The theme of the Nozomi Ishiguro Haute Couture 2012 S/S collection show was “Cream Puffs & Coup d’etat” (“shūkurīmu to kūdetā” in Japanese). The underlying meaning behind the show’s catchy title might be broken down as “peace and revolution”, and is said to be a call to action for young people to have a louder voice in society. A number of models in the show were wearing outfits emblazoned with the text “Choux à la Crème & Coup d’état”. Other models carried flags with the same message.

As with previous Nozomi Ishiguro collections, revolutionary, post apocalyptic, or subcultural influences were evident in many of the looks. There was bold mixing of materials – zippers, lace, fishnet, plastics, leather, denim, lots of knit – and overall the collection felt like something that will have strong appeal to the brand’s edgy fans. We fully expect to see some of these pieces being worn by Harajuku’s most daring street fashion kids by next Spring. Vive la revolution!

Click the Nozomi Ishiguro pictures below to check out the high resolution versions for yourself.

Nozomi Ishiguro Haute Couture 2012 Spring/Summer

Click any of the Nozomi Ishiguro pictures to enlarge them!


External Link: Nozomi Ishiguro Official Website



About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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  1. Uhhh…not really likable 2 me..there were a few (mostly men’s) outfits that were pretty good and maybe a couple of the girl’s outfits towards the middle…but other than that…I say no good! And the nipples showing twice on that one girl is inappropriate! D: Like I know they’re in a rush back stage and to get the stuff done, but please try 2 cover up that poor girl!!!

  2. They all wear great boots! And it is rather interesting from artistic point of view.
    Many pieces quite wearable…interesting I must admit

  3. Annabelle

    If you some of you guys looked at the brand Comme des Garcons and the designer Rei Kawakubo, the brand he worked with before, you will see where his influences come from. They have some of their low end clothing at H&M.