Shiroma 2012 S/S Collection

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day,’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Wednesday, October 19th, Japanese label Shiroma showcased their 2012 Spring/Summer collection on the runway at Tokyo Midtown.

Shiho Shiroma was born in 1981. Before setting up her own label in 2007, Shiroma was involved in fashion design and licensing for a big corporation. The first Shiroma collection launched in 2010 S/S. Though a young brand, Shiroma has already garnered overseas fans. Taboo from The Black Eyed Peas prominently wears a Shiroma blue geometric-dyed leather jacket in the music video for “Just Can’t Get Enough”.

The Shiroma 2012 S/S Collection show at Japan Fashion Week featured creatively cut outfits with quite a bit of draping and layering. Many of the fabrics were covered in graphic patterns and the overall show had somewhat of a science fiction/futuristic feel to it (based mostly on the ambitious cutting). The colors were muted for the most part. This was a collection where the clothing had a lot of subtle detail. You’d benefit from spending time looking at the pictures (or the items in person), rather than just watching them zoom by on the runway.

Please click the Shiroma 2012 S/S images to check out full sized versions of all of the pictures for yourself.

Shiroma 2012 Spring/Summer

Click any of the pictures to enlarge them!


External Link: Shiroma Official Website



About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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  1. Lovely ~
    It seems to be simple and girly.
    Its hard to put into words, but it’s a beautiful collection.

  2. Again with the nipple shows! :P oh well, I do adore this collection however, this designer really knows how to work the fabric! She is a really great designer and I hope 2 see more stunning pieces! :)

  3. I want this stuff! XD If there was one thing I didn’t like, it’d be the prints, but the whole baggy clothes thing ROCKS. LOVE ITTT!!!!!