Soe 2012 S/S Collection

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day,’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Saturday, October 22nd, Japanese label Soe showcased their 2012 Spring/Summer collection via a presentation in the Tokyo Midtown Garden. The show was part of the Versus Tokyo event which featured several popular Japanese streetwear brands.

Soichiro Ito was born in Tokyo in 1977. After high school graduation, he moved to England in 1995. He returned to Japan in 1998 to study economic history at Aoyama Gakuin University. He started making clothes during this time. He debuted his first collection under the name soe in 2001 A/W.

The Soe 2012 S/S collection shown at Japan Fashion Week was titled “Baseball Card” and the show featured models standing out on the grass at Tokyo Midtown Garden. The outfits – at least as presented – all had baseball elements to them, including vertical stripes, sports socks, cropped pants, and even a literal baseball cap.

Please click the Soe images to check out the full sized versions of all of the pictures for yourself.

soe 2012 Spring/Summer

Click any of the Soe pictures to enlarge them!


External Link: soe Official Website



About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

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