Towa Tei “Wordy” Mind-Blowing Music Video & Behind-the-Scenes Photos by Art Director Sebastian Masuda of 6%DOKIDOKI

What happens when you combine the powers of Towa Tei (the legendary Japanese musician who brought “Groove is in The Heart” into the world) with Sebastian Masuda (the mad genius who created the visual imagery of Kyary Pamyu Pamyu’s “PonPonPon” music video), and BAKUBAKU DOKIN (two quirky & crazy Japanese female vocalists in animal masks)? An explosion of mind-numbing insanity you must see – and hear – to believe!

Welcome to the music video dream world (or nightmare world, you decide) of Towa Tei’s new single, “Wordy” – featuring the catchiest reciting of the alphabet we’ve ever heard, and a surprise ending.

Towa Tei “Wordy” Music Video Featuring BAKUBAKU DOKIN


“Wordy” is the brand new single from Towa Tei’s upcoming seventh album Mach 2012. Mach 2012 will be released on May 2nd.

The “Wordy” music video – featuring beyond-catchy guest vocals by BAKUBAKU DOKIN – is directed by Yusuke Tanaka (who also directed Perfume’s “Spring of Life” video) with art direction by Sebastian Masuda. Because we’ve been huge Towa Tei fans forever, and we love Sebastian Masuda’s Harajuku brand 6%DOKIDOKI, we’re excited to share with you these special behind-the-scenes photos from the making of this amazing piece of video art.

Sebastian Masuda created the art, costumes, and masks for the video – as he’s done with Kyary’s recent music videos. The results here are very different! Those of you familiar with Sebastian’s other work will recognize some trademark elements – including the kawaii-meets-darkness in the masks, vivid colors and patterns, and lots of cute items scattered around the party setting. Though we can pick out a few visual themes in the video, that doesn’t mean that we can figure out exactly what’s going on. We’ll likely need to watch it another few hundred times before even scratching the surface!

If you’d like to dig deeper into the world of “Wordy”, check out these exclusive “Behind the Scenes” photos from Sebastian’s work on the set of the video. The pictures show how much love Sebastian put into creating each of the sets, even if you might only glimpse some elements briefly in the final music video. You can click on any of the images to enlarge them.

Behind the Scenes

Click any of the Towa Tei “Wordy” music video pictures to enlarge them.


About the artists involved in the “Wordy” music video:

Towa Tei

Legendary Japanese musician, producer and DJ who co-founded the groundbreaking 1990s group Deee-Lite. Towa Tei will release his 7th album “Mach 2012” on May 2nd, 2012.

Yusuke Tanaka

Award-winning Japanese music video director who has worked with top artists including Perfume, Namie Amuro, and Your Song Is Good – as well as directing commercials for Kirin and various other Japanese brands. Yusuke Tanaka is represented by the Caviar creative agency.

Sebastian Masuda

The founder and director of Harajuku’s “Sensational Kawaii” shop and fashion brand 6%DOKIDOKI, Sebastian Masuda has gained international attention in the last year as the art director for Kyary’s Pamyu Pamyu’s popular music videos. He has also worked on advertising campaigns for several major brands. Besides his commercial work, Masuda is an artist who creates visual performance works.


A somewhat mysterious Japanese vocal duo who are most often seen in public with their faces obscured. BAKUBAKU DOKIN have recently collaborated with several noted musicians.

For more information, please check these links:


Photos used by permission of Sebastian Masuda, 6%DOKIDOKI & Towa Tei. All rights reserved.

Comments are closed.

    This comes as a pleasant surprise. Two amazing people: TOWA TEI AND SEBASTIAN MASUDA?
    Clearly there is hope in this world.

  2. Wow… that video is absolutely bizarre, but I liked it. And the ending is just… LOL

    Sebastian is a genius – I always say it.