Tag: 6%DokiDoki

For nineteen years, Harajuku's iconic 6%DOKIDOKI boutique has been a key player in the spread of "kawaii" culture in Japan and around the world. The brand's founder Sebastian Masuda might be described as a "kawaii evangelist", eager to share his

What happens when you combine the powers of Towa Tei (the legendary Japanese musician who brought "Groove is in The Heart" into the world) with Sebastian Masuda (the mad genius who created the visual imagery of Kyary Pamyu Pamyu's "PonPonPon"

The opening party of the Rune Boutique exhibition in Los Angeles earlier this month drew thousands of Japanese fashion and art fans. The event featured original artwork by the "Father of Kawaii" Rune Naito, a live performance by the current

6%DOKIDOKI, Harajuku's only "Sensational Lovely Shop", are always up for a party - especially when the party is called "Harajuku Kawaii" and includes a fashion show! When Tokyo entertainment and model management company AsobiSystem held a huge bash for their

Harajuku's famous "Sensational Kawaii" fashion brand and shop 6%DOKIDOKI shared two big announcements with us this week. Not only will 6%DOKIDOKI be releasing their first ever Be@rbrick figure, but they will also be opening a special limited time popup shop

Here's someone that most of you already know - it's Vani, the famous-in-Harajuku 6%DOKIDOKI shop girl! If Vani was a video game character, her special power would be stunning people with the awesomeness of her hairstyle. Besides the bright pink

Last year, we covered the madness as Harajuku fashion brand 6%DOKIDOKI took their "Kawaii Anarchy" tour to Europe and America. Last month, everyone's favorite "Sensational Lovely Shop" hit the road once again. This time, Sebastian, Yuka, Vani, and the rest

This is Yuma, a 16-year-old student we’ve photographed previously in Harajuku. She’s wearing a rose-colored double-breasted jacket from Victorian Maiden over a short striped dress that’s printed with the Shirley Temple logo. Her accessories, which include plastic jewelry and a

Harajuku fashion brand 6%DOKIDOKI has never been shy about bringing its vision of extreme cuteness to the world outside of Japan. Last year, we covered the "Harajuku Kawaii Experience 2010" world tour as the brand painted London, Paris, and San

Leaving Harajuku Station on the afternoon of March 11, 2011, I never could have imagined how drastically different things would feel by the time I returned only a few hours later. When the Tohoku Earthquake and Tsunami struck Japan that