Tokyo Fashion has been reporting on the arrival of Forever 21 in Harajuku for months, and today the mothership finally landed. The media gathered, the line of Japanese fashionistas ran around the block, Don Chang made an appearance, and the Tokyo shoppers went crazy – all before noon.
The massive (19,000 square-foot) new Forever 21 shop, the first ever in Japan, is located in a prime location right next to H&M on Meiji Dori – between Takeshita Dori and LaForet Harajuku. So, being where it is, it’s natural that we might think to compare last fall’s H&M Harajuku opening with Forever 21’s opening day, right? Well, the festivities and excitement seemed similar, thought there were definitely more people in line for H&M. Keep in mind that Forever 21 sells really cheap (low priced) fashion, and they don’t have the name recognition in Japan, or cool collaborations with brands like Comme des Garcons, that H&M does.
To say that there were less people in line for Forever 21 than there were for H&M doesn’t mean that the line today was short – far from it. The line of people waiting to get into the new Forever 21 Harajuku shop went around the block and all the way up to Harajuku Station. Rather than bore you with text, though, we’ll just post a bunch of pictures so you can see for yourself what was going on and who was there!
Forever 21 Japanese staff girls with cute “Forever 21 Tokyo” t-shirts.
Because of the large crowds, and our desire to get these photos posted as soon as possible for you, we didn’t have time to actually make it inside of the Forever 21 store this morning. We’ll save that for another day. We did get a lot more pictures than what’s been posted here, and we’ll get some more of those edited for you soon. There are some cool “line fashion” pictures that show what people were wearing in the Forever 21 line. Stay tuned for those. Also, as always, just click on over to Flickr to see bigger versions of any of the pictures above.
Check back soon for more updates and photos!